Jul 01, 2015 - When I was a little girl, my mother would control my hair by having me sleep in pink sponge curlers every single night. She would painstakingly set my hair using a glob of green Dippity-Do wrapped under curl papers. When those curlers came out in the morning, my hair was like a headful of Slinkies until bath time. I vaguely remember the scent of Dippity-Do, but in those days it was usually overcome by the perfume of the Gee Your Hair Smells Terriffic! shampoo my mother DAILY washed my hair with. (Gee, I wonder why my hair without Dippity-Do and curlers was always a ball of frizz and knots?) Oddly, I can't say for sure whether or not this smells like the 1970s Dippity-Do. The 2015 version of Dippity-Do is a bright, clear raspberry pink (much prettier than the green goo of olden days), and it smells quite a bit like Bath & Body Works Pink Chiffon fragrance. As for hold...I think this is a great gelee for a soft-wash & go. It keeps curls bouncy and soft without crunch or flakes. It doesn't have a "hard", unforgiving hold like Biosilk Rock Hard or Bada Bing gel, but I like this because it can be used on dry hair. If applied on dry hair, this gets rid of frizz and reactivates definition! This does not keep frizz at bay for days, but if used over the Dippity-Do curl cream it will ban frizz for 24 hours. The texture reminds me a LOT of Miss Jessie's Jelly Soft Curls, but I much prefer Dippity-Do. Dippity-Do is less drying, and it doesn't have that overwhelming "pillow soft" fragrance. I prefer this to As I Am Curling Jelly...and...maybe even KCCC! For the cheap price, I didn't expect this to be nearly as good as it is. (It's ingredients aren't remotely as high quality as As I Am or KCCC, but this costs a quarter of their prices). Ingredients: Aqua/Water/Eau, PVP, Sorbital, Carbomer, Triethanolamine, Polysorbate 20, Tetrasodium EDTA, Propylene Glycol, Panthenol, Parfum/Fragrance, Aloe Barbadensis (Aloe) leaf juice, Tocopheryl Acetate, Hydrolyzed What Protein, Methylchloroisothiazolione, Methylisothiazolinone, Benzophenone-4, Benzyl Benzoate, Red 33 (CI 17200).