Jan 31, 2011 - I just picked this stuff up from my local Sally's yesterday, along with the Ion Curl Care Shampoo/Conditioner. Before this I was RELIGIOUSLY living by Pantene Curls Collection. Basically, this creme is 10x better than Pantene. You know that feeling of softness and smoothness after you rinse out the Pantene conditioner? Well I did a bit of research and found out that that smoothness is wax, which is not good for your hair. Also, the mousse (which I used) was crunchy and drying, and this is not. Another major factor besides the "it works!" factor was that I didn't want anything that tests on animals, as Pantene does. I was incredibly relieved to find out that this product doesn't, and it is all around amazing so far!! Great bang for your buck too-I have long curly hair and I only used about a quarter sized amount of this stuff. The smell is great, too!