Oct 04, 2014 - I was sent this product to review by Naturally Curly and I was eager to try them out since I had heard great things about this line. I must say that I was very pleased with the results that I got from this hair dye. I have used other brands before and dyed my hair black but this one right here was completely different. Not only did I achieve a nice beautiful evenly intense black, but with the type of formula this one is made up of, it left my hair feeling amazingly soft and the shine I got after using the argon oil treatment was unbelievable! I was truly amazed at how much healthier it made my hair looked after the process, which was a huge shocker! My hair looks healthier and more vibrant in this color than my natural color I was also pleased at the fact that during the application process my natural hair did not get tangled, it was actually easy to run my fingers through it for even distribution and it did not loosen my curl pattern. I only let it sit on my hair for about 20-25 minutes instead of the full 30 that was recommended for natural hair and it still came out like how I expected it to. I haven't dyed my hair in years and I must say that because of my wonderful experience with this line of hair dye, I will definitely be using it again. BTW I only dyed the bottom half of my hair since I plan on using another color to do the top for an even more dramatic effect and it will definitely be from this line as well!!