Nov 18, 2012 - I have used this product once a week for the last 3 weeks... and I love it. My hair is so soft afterwards and a little goes a long way. Before I was using Giovanni Leave-in-Direct for the last few months and was never satisfied with how my hair felt after using it, my hair just felt "funny" afterwards, kinda dry. With AS I AM I am 100% satified with the results. I will continue to use till the bottle is gone, to make sure these first few times I didn't just get lucky. I also noticed that the softness of my hair last days longer. My wash and gos now feel nice and soft with the look I want but not all crunchiness.