Sep 30, 2014 - I applied this to clean damp hair in generous amounts. I let my twist sit for 2 days before taking them down. I dont understand why my definition only lasted for 1 day, when I got home from work at the end of the day my hair was on its way to an afro. I work evening, so I get home late, but my hair had been out all day, I thought I would at least get 2 day hair, and I applied the product in generous amounts to each twist. But overall it has a nice thick consistency, it smells good, my twist felt great, the product just has minimum hold and the softness does not last.