Sep 22, 2014 - LOL, I could actually feel my hair cuticles raising as I applied this which made de-tangling 3-4times harder and longer. I used it several times in different way to see if it was just how I was using it but nah. It was impressive how quickly it undid my deep conditioning work. This was the first time that I used a product and it took less than 24hrs for my hair to feel stiff and DRY. I don't like throwing away products but I did so gladly. If I could rate it a 0 I would.