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Photo by Jesse Fiorino

If you’re an OG natural, there’s a good chance that by now you have a good handle on your hair’s specific needs, and probably a solid arsenal of butters, oils, and cleansers to address those concerns. Personally, I’ve decided on my favorite cleanser, a moisturizer that leaves my hair feeling pillowy, a gel that keeps the coils defined and springy--but I’m not at all opposed to adding a new product into my routine, if it looks worth it. 

True, the fact that there are insane amounts of products available in the textured hair market can make the process of searching for new ones feel intimidating, but the pros who share their knowledge online make the process of finding those worthwhile products way easier. As a hair educator, Vernon François, uses his digital platforms to share advice on everything from holistic hair care to styling tutorials and creative inspiration.

In addition to being an educator and advisor for the L’Oréal brands Redken and Kérastase, Vernon is a celebrity hairstylist, global consultant, and founder of the brand and product line VERNON FRANÇOIS Haircare. His social media feed is full of behind-the-scenes looks of his striking textured hair creations as well as pro tips on color, styling, general hair maintenance and so much more. 

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The celebrity stylist took the time to chat with us to let us know which products he's in love with at the moment, and what he recommends to his clients to give you an idea of what to splurge on next.

Whether you went natural yesterday or you’re doing wash-and-go’s in your sleep, it always pays to hear what the experts have to say. Here's an inside look at some of Vernon’s personal favorite products and recommendations.

What shampoo, conditioner, and deep conditioner are you currently using? What qualities about them made you add them into your routine?

Vernon: “Right now, my hair is a playful shade of neon yellow, and I am using Redken’s Acidic Bonding Concentrate range which has a shampoo, conditioner and leave-in treatment for taking care of color processed hair. The system helps to repair, intensely condition, and protect from color fade.”


If you had to choose one, what would you say is your favorite wash-day product from VERNON FRANÇOIS Haircare?

Vernon:CURL~ Shampoo is one of my favourite washday products from VERNON FRANÇOIS® Haircare because it works in harmony with all waves, curls, and coils. It’s sulfate free which means it cleans without stripping hair of natural oils, and gently foams instead of creating a big lather. It’s vegan friendly with shea butter and olive oil to help soften hair, and tea tree oil to help scalp health.”

Do you have a wash-day product that you would recommend for all curly hair types? 

Vernon: “Regular deep conditioning, once a week or two, helps to keep curls looking and feeling healthy and nourished. The Curl Manifesto deep conditioning mask by Kérastase strengthens and moisturizes all curls, coils and waves, boosting bounce and improving elasticity.”


If you had to choose one, what would you say is your current favorite styling product from VERNON FRANÇOIS Haircare? What do you love about it? Is there a specific type of curl pattern that would benefit the most from it?

Vernon: “One of my favorite styling products by VERNON FRANÇOIS® Haircare is the STYLING~ Cream. This is for all hair textures, kinky, coily, curly, wavy, also straight hair, with coconut oil, shea butter, witch hazel, and argan oil and more. The rich cream is easy to apply, with no stickiness, stiffness or flaking. It’s great for enhancing all kinks and curls, as well as setting any hairstyle up for success.”

Do you have a styling product that you would recommend for all curly hair types?


“Awesome and worth trying is MIST~ Nourishing Water by VERNON FRANÇOIS® Haircare. It hydrates hair and is a fantastic primer before styling all kinky, coily, curly and wavy hair. This is the purest water with amino acids, plant oils and extracts applied with a non-aerosol spray. As well as helping to care for strands and set the stage for successful styling, it helps protect from color fade.”


Will you be picking up any of these recommended products? Or maybe you already own one or two? Let us know below.