Florence Evina-Ze

Florence Evina-Ze fell in love with her natural curls after her first Deva cut and has been a curly hair evangelist ever since. She wrote about the creation of the curly hair category while earning her MBA at Harvard and created her blog, beautyflo.co as a place to write about the intersection of beauty and business.

How to React When a Stranger Touches Your Hair

Recently I was on a flight sitting in a middle seat when a flight attendant suddenly reached over and tugged on my hair.

Are "Natural" Ingredients Just a Trend, or Are They Here to Stay?

As we become more educated about products, we want my products to be natural and free from harmful chemicals.

Is Sodium Lauryl Sulfoacetate a Sulfate?

We know to watch out for Sodium Lauryl Sulfate, but what about Sodium Lauryl Sulfoacetate?

5 Reasons Why Natural Hair at the Victoria’s Secret Fashion Show is a Big Deal

Victoria’s Secret sells a fantasy, but the reality of seeing models confidently rock their natural hair is even more exciting.

Is Disodium Laureth Sulfosuccinate a Sulfate? Here’s What You Need to Know

Why do sulfate-free cleansers have Disodium Laureth Sulfosuccinate in them?

WEN Hair Loss Lawsuit: What We Really Want to Know

WEN by Chaz Dean may settle for $26.3 million in its class-action lawsuit - but can their products really be blamed for hair loss?

This is What Professionals Think About Hair Vitamins

NaturallyCurly consulted six experts to understand what professionals think about hair vitamins, whether or not they work, and what you should know before trying them.