Florence Evina-Ze

Florence Evina-Ze fell in love with her natural curls after her first Deva cut and has been a curly hair evangelist ever since. She wrote about the creation of the curly hair category while earning her MBA at Harvard and created her blog, beautyflo.co as a place to write about the intersection of beauty and business.

How to React When a Stranger Touches Your Hair
Recently I was on a flight sitting in a middle seat when a flight attendant suddenly reached over and tugged on my hair.

Are "Natural" Ingredients Just a Trend, or Are They Here to Stay?
As we become more educated about products, we want my products to be natural and free from harmful chemicals.

Is Sodium Lauryl Sulfoacetate a Sulfate?
We know to watch out for Sodium Lauryl Sulfate, but what about Sodium Lauryl Sulfoacetate?

5 Reasons Why Natural Hair at the Victoria’s Secret Fashion Show is a Big Deal
Victoria’s Secret sells a fantasy, but the reality of seeing models confidently rock their natural hair is even more exciting.

Is Disodium Laureth Sulfosuccinate a Sulfate? Here’s What You Need to Know
Why do sulfate-free cleansers have Disodium Laureth Sulfosuccinate in them?

WEN Hair Loss Lawsuit: What We Really Want to Know
WEN by Chaz Dean may settle for $26.3 million in its class-action lawsuit - but can their products really be blamed for hair loss?
Sign up for our newsletter to get more tips and tricks