spring fashion week

The first official day of Mercedes Benz Fashion Week Spring 2011 is over, and what a whirlwind it was!

This season, Fashion Week has made its home at Lincoln Center. With the new venue change came some very technical improvements. All show check-ins are done electronically now. All press passes include a picture of yourself and a bar code. When you arrive at the tents for the day you simply scan your press pass at a convenient little kiosk, it checks you in and prints out your seat assignments for all of your shows for the day. This is a pretty high-tech alternative to how check-in used to be. In previous seasons, you simply told them your name and you were either on the list or you weren't … This season at Lincoln Center is looking to be a season to remember!

Stay tuned for more updates from Fashion Week!