The growth of the natural hair community can easily be attributed to tens if not hundreds of natural hair bloggers who’ve shared their hair tips over the years. When I first went natural, I followed 10 – 15 bloggers for informative content on how to grow out and care for my natural hair. I’m truly thankful to all my curly sistas who took the time to share their knowledge with the world, and it’s an even greater honor to be sharing what I’ve learnt with others, five years into my natural hair journey.
Now, I’ll be honest with you. Being a content creator rather than a content consumer has been one adventurous journey! When I started out 1.5 years ago, I had no idea what was ahead but I’m glad I’ve kept going. The Craving Yellow community of readers, viewers, and subbies has grown fast, and if I could call on my experience, here are five must-haves I’d recommend for natural hair blogging.
Before you start blogging, ask yourself what type of content you intend to share. There are many aspects of natural hair care discussed, so you may want to choose a niche area such as product reviews or even styling tutorials. A clear, well articulated content strategy will hook your readers in. If you’re simply ranting on a wide variety of topics you may lose your audience along the way. Keep your content crisp, precise, and memorable.
2. Photography and Videography Equipment
When I started out, I hardly owned a camera. The one I had was a gift from my dad when I was 16! Lucky for me, I had access to a camera library. I borrowed my equipment from the library for the first few months of blogging until I was able to purchase my own. Look, we all start off with pretty average, tourist-on-holiday equipment, but as your blog grows you’ll find that you can save up and upgrade your tech stash. Better quality equipment yields better quality photo and videos.
3. Social Platforms
I’m a huge fan of social media, particularly Facebook and Instagram. Readers I’ve gained via social platforms have become some of my most faithful. If you’re keen on growing your readership, be sure to use social platforms to engage with your readers and viewers. Social media is a great way to stay abreast of trends within the natural hair community.
Blogging is a time-consuming hobby, I won’t lie and tell you otherwise! Before you begin, look at your current state in life. Are you anticipating a big move or starting a new job? You will need to carve out time to actively work on creating your content as well as engaging your community of readers. If you are already knee-deep in other time-consuming and attention-demanding hobbies, feel free to drop a few.
After a few months and even years of blogging, things can become monotonous. To be an influencer over a long period of time, you’ll need to be truly passionate about what you’re writing about. If you’re simply jumping onto a bandwagon or seeking fame, the flame will burn out very quickly. To be successful at blogging, you genuinely have to be excited about the topic you’re writing on.
I could go on and on, but I’ll stop here, as this is probably more than enough food for thought to get you going. I hope you’re inspired. At the end of the day, the way to learn is by doing. If you have what it takes, what are you waiting for? Go on and create great content, we can’t wait to read it!