A national advertising campaign hailing the beauty of curls. A fashion designer who used all curly models. A singer who flaunts her natural hair. Product packaging decorated with beautiful curlies.
These are the winners of NaturallyCurly.com's first annual Curly Awards, given to those who have been leaders this year in spreading the message of curl pride. Each, in their own way, sent a message that waves, curls and kinks are beautiful.
Pantene received a Curly this year for its product launch of the Pro-V Curls Collection. The company used curly actress Maria Menounos as its spokesmodel in TV and print ads for the extensive product line.
To come up with the new collection, Pantene looked at consumer preferences, overall fashion trends and new curl technologies that the company's research and development group had been working on. Garcia says she's proud of the fact that the campaign was consumer-driven.
Singer Nadia Turner made an entrance this year on American Idol with her curly, sassy afro. On the program, she showed that her natural hair -- which is 4A in texture -- could be versatile as well. Who could forget the mohawk (or was it a 'frohawk?) she showed off on the 1980s theme night? Turner said she had few problems being accepted with her natural hair, and thinks it actually worked to her advantage while auditioning for American Idol.
Fashion design Coco Kliks, a favorite with hip, young celebrities, received a Curly for her Spring 2006 fashion show, in which nearly every model sported curly or kinky hair. Kliks said her theme for the collection was the discovery of Tahiti, and she wanted her models to look like goddesses emerging from the ocean. Curly, texured hair, she said, was essential for that look, she said.
Burt's Bees was awarded a curly for its use of curly models on its cosmetics packaging.