“It’s like when Tom Ford relaunched Gucci. We want to bring [curly hair] back, because it’s been so lopsided with straight hair.”
— Michael Gordon, president and founder of Bumble and bumble told Women’s Wear Daily in August
(Gordon joked that he’s ‘extremely clairvoyant’ and has a feeling curly hair will be in vogue again—soon. He said he’s seen “a lot of fabulous pictures in great magazines and ad campaigns” that feature curly hairstyles and noted that one of the advantages to having an editorial team is they are in touch with the trend beforehand.”>
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