Ouidad California salon

As of October 13, Ouidad's West Coast devotees have had the opportunity to celebrate the"Queen of Curl" at the opening of the Ouidad's first official California outpost.

The stylish new Ouidad Salon is situated on Montana Avenue in the heart of Santa Monica. Like the 57th Street Ouidad Salon in New York, the new salon will cater to curly-haired clients, with staff sharing Ouidad's curly hair techniques with patrons to help them embrace their curls. Created with a boutique feel, the space has four chairs, providing treatments, products, cuts, and color for ringlets, waves and textured hair.

The Santa Monica salon is a dream come true for fans and followers of Ouidad who have been making personal sojourns to New York to see the curl experts.

"My California clients are constantly in New York for work and play and have been begging me for years to come to L.A.," Ouidad says. "I am thrilled to open this salon and to call Santa Monica home once a month in order to see my existing clientele. I'm excited, too, to touch many more curls that haven't yet enjoyed and indulged in the Ouidad signature experience."

Whether Ouidad herself is at the new salon or back in New York, a full staff of qualified Ouidad stylists will on hand to take care of California curlies.

Dedicated to curls for the past 25 years, Ouidad is the hair expert who women, men and kids turn to for advice on caring for curls. Her expertise, authority and passion truly make her the "Queen of Curl."

Sign up to win one of three Ouidad haircuts at the new Santa Monica salon.

For additional information on the new Ouidad Salon, call 310-393-3542.