Since Boston-based investment company CP Baker & Co. acquired a majority interest in Curl Friends last month, Soddu said he decided to increase his involvement in the company. He serves as the company's spokesman and chief hair consultant.
Soddu said CP Baker has the infrastructure, experience and finances to take his company to the next level.
CP Baker's clients include companies in nutritional foods, general merchandise, e-learning and financial services industries.
Immediate plans are to overhaul customer service, fulfillment and the Web site. Other plans call for improvements to product packaging and expanded distribution.
Curl Friends will move its corporate headquarters from New York to Boston and has gotten a new management team. Gerry Heimbuch will remain as the company's president.
The Curl Friends line currently includes Daily and Curl Clarifying shampoos, S.O.S. Extreme Conditioner, Curl Power Texturizing Mist, High Humidity Gel, Humidity Blocker, Low Humidity Cream, Anti-Frenzy Smootherator, Gooey Goo Wonder Wax and All Weather Shine.
Charbonneau said she's happy that Soddu will be actively involved in the company. She calls him 'an icon' with invaluable passion and experience.
Soddu developed the product to meet the needs of curly hair.
And he wanted a product that worked as well in a customer's home as it did in the salon. He's currently helping to develop several new products for the line.