That's what AG Hair Cosmetics found out. The 15-year-old family-owned company based in Vancouver, Canada, had been hearing feedback from salon stylists that they wanted a curl-enhancing product. At the same time, the company received an e-mail from a Canadian CurlTalker who used AG. Through a series of e-mails, she introduced the company to NaturallyCurly.com.
In addition to connecting AG with NaturallyCurly.com, the member also posted a 'dream product' survey on which people could post the attributes they were looking for in a product.
So AG went into the laboratory and began working on the product. It took a year and a half to create Re:coil, a curl activator loaded with moisturizers and botanicals to moisturize, add body and enhance the texture.
While the company traditionally tested its products at salons, AG sent Re:coil out to the CurlTalker to get her feedback.
Re:coil was launched in September and has been one of AG's most successful new products ever -- tripling original sales projections. Whether it was the demand for a curl-specific product, the timing or the involvement of NaturallyCurly.com is unknown. We'd like to think it's the latter.
Re:coil joins the company's line of 40 products.