The month of October is normally filled with runs, walks and special events for Breast Cancer Awareness. The hair and beauty industries have also contributed annually by creating special programs, products and events to also bring awareness as well as the much needed funds for Breast Cancer research.
Breast Cancer Awareness
In 2001 the “Curls for A Cure” foundation was founded by Ouidad and her husband, Peter, collecting year-round for the cause. Not only does Ouidad collect funds for Breast Cancer research, however, they also match contributions up to $50,000. Since it’s inception, the foundation has raised almost a quarter of one million dollars for Breast Cancer research. The cause is a close one for Ouidad, “in 2002 I was diagnosed with breast cancer, the same disease that took my mother's life. Fortunately, I was treated and made a full recovery, but I vowed to never let recovery be the end of my battle.”
To make a donation to “Curls for A Cure” any time throughout the year.
Another big name in the hair care world, Paul Mitchell, is also giving to Breast Cancer research with his "The Girls are Alright!” campaign: “The Girls Are Alright collection features limited edition products showcasing powerful statements to help spread the word about the importance of self breast exams.” The special collection of products includes Super Strong Shampoo and Conditioner, Super Skinny Serum and even a great pink set of “Haute Rollers” for travel, among other products. All of the products in “The Girls are Alright” collection are labeled with special Breast Cancer awareness messages in a fun pink and purple font. Paul Mitchell is also offering “Blow Out Cancer” in October , at select locations, where proceeds are donated to the National Breast Cancer Foundation as well. Visit paulmitchell.com for more information about this event and their “The Girls are Alright” hair care products.
Created by FHI, this pink plaid flat iron helps to give to the Regis Foundation for Breast Cancer and Bright Pink, an organization helping higher risk women.
Bio Ionic releases it’s hot pink pro dryer, decorated with tiny pink ribbons, and is accompanied with a diffuser and large, round brush and two nozzles. A portion of the sales will benefit Breast Cancer Research Foundation. Visit bioionic.com for info.
After donating $12,000 to the City of Hope last year, Colortrak, a division of Betty Dain Creations, Inc, will again support Breast Cancer Awareness month with the release of two products: the Pink Zebra Crock Clips and the Pink Standard Timer. The 4-pack of clips, in a fun zebra-stripe pink, are made with a unique spring mechanism that adjusts to any amount of hair as you cut, color or style. For more information, visit colortrak.com.