Keratin treatment improves the condition of the hair
With the rising humidity of summer comes frizz for many people with wavy and curly hair.
Braziliante by Cadiveu offers a solution for those seeking smoother hair without damage.
The product, imported from Sao Paulo, Brazil, is used by top salons and stylists around the country.
The formaldehyde-free treatment—from beginning to end in— takes about 90 minutes, with no down or processing time between steps. It is designed to work well on on all hair types.
It improves the condition of the hair by creating a protein layer on the hair cuticle to smooth and prevent frizz.
"Once a client has this treatment they can go to Miami on the most humid day of the summer and their hair will not frizz, rather will stay smooth, silky and shiny just as it does when they walk out of the salon," says Braziliante by Cadiveu partner Don Ben Avi. .
First the hair is washed with an anti-residue shampoo to open the hair cuticle. Then the solution is applied thoroughly and evenly to the hair. It is blow dried and flat-ironed in 1-inch sections six to eight times with a 450-degree iron to lock in the treatment. Finally, a masque is applied for a few minutes before the hair is rinsed.
In addition to reducing frizz, smoothing the hair and adding shine, another major benefit of the treatment is that it cuts drying time down to one third. If it usually takes 45 minutes, it will only take 15 post-treatment because the hair has less porosity.
After the treatment, Braziliante by Cadiveu sells a line of products to keep the hair looking its best. The Anti Frizz Shampoo and Anti Frizz Conditioner are extremely moisturizing and contain ingredients such as keratin to prolong the results of the treatment. The Leave-in Anti-Frizz contains solar protection and leaves the hair smooth and shiny.