Bumble and bumble, which recently relaunched its Curl Conscious line, offered NaturallyCurly members the opportunity to win virtual makeovers from Bumble and bumble Senior Vice President and Artistic Director Howard McLaren.

NaturallyCurly members sent in photos, and earlier this month, Bumble selected five winners and McLaren shared his expertise on how to care for their curls. McLaren describes how they can change each look, the ideal length, the ideal product combinations, styling techniques and recommendations for casual and special occasion hair and more. Winners will also receive the entire product range along with the company's Curl Tote, pins and paisley combs.

Bumble and bumble wants people to embrace the unstraight. Sixty percent of the world has curly hair, and many still live under the tyranny of straighteners, flat irons and blowdryers.


Amy Stoval

Amy Stovall

She has gorgeous, well-cared-for hair. She seems to use a lot of product, which is great for curl formation. I would take the hair that is reflected in her photo and ask her to shake it out a bit to get rid of a bit of the crunchiness. I also suggest she use our Bumble and bumble Curl Conscious Reactivating Mist on off days to revive the style of her hair without drying it out.

Her key product should be Bumble and bumble Curl Conscious Defining Creme. She should apply it along the full length of hair and then air dry or use a diffuser. When it’s dry be sure to shake out the hair.


Joey Hope

Joey Hope

Another head of great curls. I like her natural style. Bumble and bumble Curl Conscious Defining Creme seems like a right fit for her to encourage curl formation. I would shy away from applying too much product at the root since her hair is a bit flat at the root.


Lisa Hope

Lisa Hope

She wrestles with the opposite problem of her daughter. She would benefit from a liberal application of our Bumble and bumble Curl Conscious Holding Foam from roots to ends. She should apply product to sopping wet hair so that the style benefits of the product are locked into place and frizz is not allowed to develop. I would have her use our Bumble and bumble Curl Conscious Nourishing Masque as her every-other-day conditioner and use Reactivating Mist on her non-shampoo days.


Christy Barker

Christy Barker

She’s another Bumble and bumble Curl Conscious Defining Creme natural. I would also use a bit of Bumble and bumble Curl Conscious Holding Foam along the crown as her hair tends to get a bit frizzy there and needs extra control.


Emily Richmond

Emily Richmond

Bumble and bumble Curl Conscious Nourishing Masque Bumble and bumble Curl Conscious Holding Foam Bumble and bumble Curl Conscious Defining Creme Bumble and bumble Curl Conscious Reactivating Mist