Devachan Salon, one of the world’s most famous curl salons, may soon be coming to a city near you.
The company is opening a third Devachan Salon in White Plains, NY this month—its first salon outside of New York City. Over the next few years, the company has aggressive plans to open a dozen Devachan salons in key metropolitan markets such as Chicago, Los Angeles and Dallas, said Denis DaSilva, president and co-founder of DevaConcepts.
The White Plains Salon will have a similar design to the company’s year-old second location at 425 Broome Street in New York — a 5,000-square-foot salon with high ceilings, an exposed natural brick wall and state-of-the-art salon equipment. To meet the needs of the salon as a training center and event venue, styling stations were attached to the cast-iron columns and were designed to fold into one another, opening up the salon for seating. A motorized video screen, hung inconspicuously from the ceiling along the east wall, can be lowered when needed for presentations.
The new salons will do double duty. In addition to providing a full menu of salon services, these units will also serve as training and educational centers to support the company’s growing DevaCurl hair-care line.
Lorraine Massey teamed up with DaSilva in 1995 to open Devachan in Lower Manhattan. She felt that the hair industry wasn’t meeting the needs of wavy- and curly-haired clientele. Massey is the author of the how-to manifesto for the curly-haired,”Curly Girl.”
Both new and seasoned hairdressers now flock to the New York Salons for Curlaboration training sessions on cutting and coloring curly hair. The number of Deva-certifiied stylists, as well as salons carrying the DevaCurl hair-care line, has soared in recent years.