Mizani Embraces Texture with New Line

2013-05-17 12:27:28

Mizani Embraces Texture with New Line

MIzani's new True Textures line True Textures addresses the unique characteristics of each curl type

Mizani this month has launched its True Textures line, which is designed specifically to care for the growing number of people who choose to embrace their natural waves, curls and kinks.

True Textures addresses the unique characteristics of each curl type with specific products to meet individual needs, such as moisture, frizz control, and curl definition.

Natural growth patterns and spiral, ribbon-like structures in curly hair inhibit natural oils from reaching end shafts, resulting in dry, fragile hair susceptible to breakage at points where each curl turns. True Textures reinforces the curl with triple-action Curl Care Complex to add resiliency, moisture and anti-breakage protection.

The True Textures Collection consists of five products. For hair care, indulge in three products—a sulfate-free shampoo, intense moisturizing mask and cleansing conditioner to cleanse and soften the hair. Jojoba oil and vitamin E provide intense hydration, and apricot oil and fruit sugars seal the cuticle and infuse shine.

To style each texture, there are two new styling products: a defining cream gel for loose curls and waves and a curl-extending cream for tightly coiled tresses.

Mizani spent years researching the needs of women with natural texture, including enlisting the help of and

As part of its efforts to help stylists and consumers understand texture, the company developed the Mizani Natural Curl Key. This easy-to-use reference guide allows professional stylists the opportunity to identify the hair type of any client and determine its key characteristics and special needs, as well as the most beneficial in-salon services and at-home haircare.

With the support of world-renowned scientists in the U.S. and France, Mizani developed this innovative guide to global hair types based on specific shape criteria and utilized a scientific approach to measuring features of hair strands. This includes the curve diameter, curl index, number of twists and number of waves. The results that emerged from this extensive research identified eight distinct hair types worldwide.

“Mizani’s approach to education is unsurpassed in the multi-ethnic category by constantly offering advancements like this diagnostic tool to equip the professional with excellence,” says Maria Cerminara, Vice President of Marketing for Mizani USA. “The Mizani Natural Curl Key will enable our stylists to not only properly evaluate and classify their clients hair but also make informed recommendations on the best products and treatments for different hair types.”



OK!!! So a hairstylist friend of mine, gave me a bottle of this JUNK to try. She wants to offer more services/products for naturalistas and she wanted my opinion of the new Mizani line. I figured I would share this experience with the rest of the curly world. Here it goes......DON'T waste your money. I applied this to wet hair around 5:30am. It is now 8:05am and my hair looks as though I stuck my finger in a light socket! It has completely zapped the moisture from my hair. It did not clump the curls, instead it created a mass of tiny little girls ( fro)! There was also a small bit of flaking. Not sure why this occured as I used a clarifying shampoo prior to applying the product. Trust me curlies.....don't waste your money on this!!! I should have known, after looking at the ingredients, that this was going to be a bad hair day! Can't wait to go home this evening and wash this out of my hair! UGHHHHHHH!!!
I'm just naturally suspicious. I'm thinking it will be the same as most mass marketed hair products...silicone and mineral oil laden. We shall see...
I agree, I would like to see the ingredients for the products. I used to use Mizani and KeraCare when I was relaxed, and my hair loved the products, so I'm hoping the ingredients for this line are suitable for my hair.
Mizani realizes there is an emerging market and wants to get in on the 'ground floor'. It's definitely not that we are new, but I definitely think we are growing in numbers. Just about every commercial I see these days has a 'natural' in it.
Very interesting! I was a big Mizani relaxed girl - but my natural hair has not had such luck with their products. So, I'm interested to check out this new line. {of course that's the PJ in me talking!)
The products do sound good, but any smart curly will not buy a product blind. And any smart manufacturer will publish ingredients.
wow, that sounds really good actually! I'll be curious to look at ingredients list and maybe try some out