Do you wish more stylists took an interest in working with waves, curls and kinks? We do too.

That's why the NaturallyCurly and CurlStylist teams were thrilled to team up with Modern Salon to create the first venture of its kind: Texture! Texture! includes information for the consumer and the professional both online and in a special supplement to provide the latest information on how to work with texture.

Our special collaboration launches with a special supplement in the February issue (it will be on stands the first week of February) of Modern Salon, as well as with continuous content on, and We also are coordinating a live event at America’s Beauty Show on March 28 showcasing some of the top curl experts in the country, including Ouidad, Hair Rules' Anthony Dickey, Jonathan Torch from Curly Hair Solutions, Titi and Miko Branch from Miss Jessie's and Mahisha Dellinger from Curls.

The content is rich in tips, insights and inspiration to help stylists best serve clients with curly hair, including innovative products, resources and education to help stylists grow their texture business.

Both Modern Salon and NaturallyCurly believe texture is a trend that’s here to stay. recently surveyed our members about stylists’ knowledge in working with curly or textured hair. Then, Modern Salon asked stylists similar questions for comparison. Here’s what “she said” and “you said.”


Consumer: Do you consider your stylist a curl expert? 68% yes

Stylist: Do you consider yourself a curl expert? 60% yes


Consumer: Do you know if your stylist has had special curl training? 58% no

Stylist: Do you have special curl training? 66% no

Styling Tips

Consumer: Does your stylist provide training on how to style your hair? 65% yes

Stylist: Do you provide curly hair clients with advice on how to style their hair? 98% yes


Consumer: Do you look to your stylist for product recommendations? 62% yes

Stylist: Do you recommend special products to clients with curly hair? 98% yes

Fast Fact

Consumer: 56% visit the salon every 6-12 weeks (more frequent than national average).

Stylist: The majority report that 20% - 50% of their clientele has curly hair (a significant market share).