Embrace your natural texture at Ulta's event.

During May, ULTA's "Love Your Hair" event aims to help women who spend hours trying to straighten their curly locks or curl their stick-straight hair.

The event will be held in 400 ULTA stores May 8 through May 28.

Love Your Hair focuses on the products, tools and cuts that make the most of a woman's hair, with easy suggestions to help her embrace her natural hair tendencies. Each week focuses on a particular hair type with live demonstrations by the experts at the Salon at ULTA.

Special live demonstrations take place twice weekly. Attendance is free, and no reservations are needed!

May 8 – May 14

The focus is on naturally curly hair all week with tricks on how to make the most of natural fullness. Curly hair live demonstrations will be held on Wednesday, May 11 and Thursday, May 12 from 5 p.m. – 8 p.m.

HINT: Have the curly hair, blow dryer blues? Try showering at night before bed and while hair is wet, apply a curl creme. Section off hair, twirl each section around fingers and use a bobby pin to secure to scalp. By the time the sun rises, you are sure to have luxurious frizz-free curls!

May 15 – May 21

AVY hair is the star all week with tips on how to define waves and add shine. Wavy hair live demonstrations will be held on Wednesday, May 18, from 5 p.m. to 8 p.m. and Saturday, May 21, 12 p.m. - 3p.m.

HINT: Define those waves! Finish off a wavy look with a non-aerosol fixing spray for long-lasting humidity resistance and all-day frizz control. Twirl hair around your fingers to shape curls in front of face for a more polished look.

May 22 – May 28

Explore the many options of styling straight hair all week. Straight hair live demonstrations will be held on Wednesday, May 25 and Thursday, May 26 from 5 p.m. – 8 p.m.

HINT: Dry shampoo adds volume and spares you shampoo time leaving hair smelling and feeling fresh. Whether you use a powder or spray-on product, the oil-absorbing dry shampoo will keep your blowout looking beautiful for an extra day.

Details can be found a Ulta.com.