Taria Curlz was developed by an entrepreneur trying to help her daughter
To help with her training, Reece has traveled to Toronto to take classes because they incorporate curly hair into their curriculum. She also has worked in a multicultural salon to learn how to work with all different types of curly and kinky hair. 'Curly hair comes in so many forms, textures and thicknesses,' she says. 'The key is to understand each individual curl pattern and texture and what should be done with it.'
Reece says 75 percent of her clientele now are black or biracial. Although most of her clients are adults, curly children are a special interest of hers.
'Because of my daughters, I've always had a passion for children with curly hair,' she says. 'Over the years, I've come to realize that so many parents of children with curly hair have struggled to learn how to deal with their hair.' Reece says the principal of her daughter's school told her a child's self confidence and self esteem have a big influence on their academic achievements.
Reece has learned a lot from her own daughters about proper haircare. Tanisha has spirally curls, while Aria has kinkier hair. They were the inspiration for her video, which provides steps for how to wash, condition, comb (painlessly) and style all types of curls. It even provides guidance on how to get them to sit still while they're getting their hair done. 'The whole point of the video is to make hair time a fun time rather than a struggle,' Reece says.
Based on the success of her video, she she wants to come out with another video on advanced styling techniques.
She is also excited about the recent launch of her haircare line: Banana Cream Dream Shampoo, Creamy Chocolate Chip Conditioner, Juicy Melon Berry Curl Quencher Spray, Moisturizing Mango Butter Cream for Curlz and Curlz in Control Coconut Frizz Smoothie. It will be available later this month in CurlMart.
'My main goal is to help parents teach their children how to work with their hair, and to let the children know how beautiful their hair is' Reece says. 'It shouldn't be viewed as a problem.'