Small Business Saturday is back and better than ever as we have more entrepreneurs who have emerged post-pandemic. If you're not familiar with Small Business Saturday this holiday was designed to provide visibility and awareness to brands that typically don’t get it throughout the majority of the year. In a busy time of holiday shopping and frenzy, these can be some of the richest and most unique businesses to spend your dollar on. Communities gather together all over the United States after the turkey holiday to support local organizations, businesses, and entrepreneurs in their communities online and in person. Whether that’s a local market, vendor fair, or online, there are many avenues you can take to discover the best new business near you. For the curl community, we often get familiar with our favorite brands at our local drugstores, big retailers, or online. We wanted to show to all of our natural hair businesses who are working hard and continuing the conversation around healthy hair through their products, tools, and accessories. Discover your new favorite brand below and show some love with a like or follow on their social media.

1. 2 Girls With Curls

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If you’re a naturalista looking for products that appeal to your vegan lifestyle, this is the brand for you. 2 Girls with Curls is a plant-based natural hair care line made with natural ingredients like olive oil, aloe vera, and avocado oil. This cruelty-free business is proud of their vegan products and features essential curly products like a shampoo, leave-in, hair lotion, and styling cream. Discover your favorite products with their current holiday deals.

2. Bella Curls

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Bella Curls prides itself on providing affordable products to the everyday consumer regardless of your curl type. The foundation of their products is coconut oil and honey which helps with moisture and hydration. Their collection features a refreshing mist, deep conditioning mask, and Jamaican black castor oil hair butter that will have your curls shining. Keep it calm and cool with their coconut infused products.

3. Curl Junkie

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Curl Junkie was created to make the naturalistas life a little easier with signature products that can help multiple textures. With over 15 products in their lineup, Curl Junkie features styling gels, reconstructive hair treatments, curl rehab, styling gel, shampoo, and leave-in conditioner. A few of the essential ingredients are fruit and oil based to provide much needed hydration and moisture to our dry tresses.

4. CurlMix

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If this curly brand sounds familiar, you might have caught their segment when they pitched on Shark Tank. Curl Mix has continued to expand and grow their product offerings and now features a unique ingredient blend of hemp seed, flaxseed, and avocado oil. Their hair growth line features an array of serums, gels, shampoo, and conditioners to help promote healthy hair maintenance for naturalistas.

5. Curl Rehab

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Curl Rehab is simplifying the product experience for curly consumers by providing a solution to common curly problems. Whether it’s dry hair, scalp care, or length retention their forumated products feature a dual packaging to help the consumer use (2) products multiple ways. As a vegan brand they feature biodegradable packaging and feature natural ingredients like rice water, green tea, tea tree, and coconut milk.

6. Dominican Magic

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Founded by Gregorio A. Luciano, these products feature natural ingredients that are indigenous to the Dominican Republic. Dominican Magic’s curly hair collection features product pairings that will nourish, condition, and add moisture to your curls. Since these are formulated by a professional stylist you can count on ingredients that your curls will love like flax seed, aloe vera, and coconut milk.

7. Jessicurl

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Jessicurl was created out of a love to restore confidence and power to naturalistas through their hair. The Jessicurl products focus on curl enhancing and moisturizing ingredients that are vegan and cruelty-free. Their cleanse, condition, style, and essentials line span a range of products that are fragrance free, sulfate free, and can be used on multiple curl patterns.

8. Kaleidoscope

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Jesseca Dupart is the CEO behind the rising brand Kaleidoscope hair products who started her business as a salon before branching out into hair care. Their infamous miracle drops for helping to promote healthy scalp care from combating dryness to aiding in hair growth. In addition to variations of the miracle drops, Kaleidoscope just released a soul food inspired collection called “Soul Fed” inspired by your favorite holiday foods.

9. Many Ethnicities

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Many Ethnicities was founded in 2014 by Dr. Ena Hennegan to help with multi-textured hair. This scientifically based formula uses natural ingredients to help hydrate, cleanse, and fortify the hair with a regimen designed to restore balance to your hair. The natural ingredients are sulfate-free, color sage, and includes argan oil, avocado oil, moringa oil, and pea protein. They feature an adult and kids line so you can share with your littlest curlistas.

10. Moptop

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MopTop was designed to promote self-confidence and inspire women of all textures to love themselves despite their curl type. Their key ingredients include aloe, sea botanicals, and honey which are also color safe, cruelty free, and long lasting.They line features an array of products such as shampoos, deep conditioner, anti-frizz gel, and co-wash. You can shop their products for 20% off on Cyber Monday.

11. Oyin Handmade

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Moisture rich, clean, refreshing, and hydrating are just a few ways to describe Oyin Handmade. The clean, natural formulas were designed with the skin and hair in mind to provide maximum hydration that comes from rich food-grade ingredients. Founded by Jamyla Bennu, Oyin supports curly consumers through every phase of their curly journey which means there is a product for everyone.

12. Pink Root Products

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If your hair is in need of some TLC because you’ve had a little bit too much heat on it, these are the products for you. Pink Root Products were created to help with the transition from chemically damaged or heat damaged hair back to healthy curls. This nutrient rich brand focuses on a unique blend of health oils like rose, vanilla essential, and vitamin e to give consumers the much needed rejuvenation their hair is thirsting for.

13. SwirlyCurly

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The brand that brought you the Snapee hair ties and afro puff scrunchies has just added to their products with their “Moisture Max” 4 step system. Keziah Dhamma founded Swirly Curly to simplify everyday hair protection for curly users with tools, accessories, and education to help naturalistas feel confident taking care of their tresses. If you're in need of essential accessories to help tame frizz and enhance your curly routine, shop here.

14. Rucker Roots

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Where do your roots lie? Rucker Roots is a family and women-owned brand whose ingredients date back to the ‘80s with local ingredients and garden vegetables. The foundation of family and history are all integral to how the brand approaches natural hair care. Their natural ingredients focus on cleansing the hair and providing nourishment to the scalp with ginger root, coffee bean extract, carrot root oil.Their collections span men’s grooming, serums, creams, shampoos, and conditioners.

15. Wonder Curl

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Scarlett Rocourt is the founder of Wonder Curl, a brand that was formulated in the kitchen and streamlined to help naturalistas with moisturizing and styling. Their signature product is the Get Set Hair Jelly that is designed to help combat frizz and humidity unlike typical gels. As an organic curly brand, Scarlett prides herself on clean and safe products that consumers will love.