4. Stay away from deep treatments
Scrivo recommends using lightweight conditioners and avoiding masks post-color. “When you’re using heavy products or leaving formulas in overnight, it removes color molecules out of the hair,” she adds.
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5. Take cooler showers
According to Scrivo, hot water is a key factor in diminishing red dye. So the next time you hop in the shower, reduce the temperature to warm instead of scalding hot.
6. Boost brightness with a color-depositing shampoo
Certain shampoos can amp up your scarlet strands between trips to the salon. “It keeps your hair bright and vibrant,” notes Scrivo. “If you just want to keep a little bit of red in your hair, mix it with your favorite shampoo.” Try L’Oréal Colorist Collection Artec Shampoo in Red Clover.
7. Protect against UV damage
Scrivo suggests looking for styling products with SPF, such as Kérastase Soleil Shimmering Protective Mist. Leave-in products like this do double-duty by protecting locks from chlorine and salt water, as well as the sun.