Dry, brittle, and breaking curls?

You need As I Am!

Bad hair days don't have to be inevitable. If you have the right products, you will have more good curl days than bad ones. To prevent frowny faces and combat dry, brittle curls you will need natural hair care products that's been tried and tested by women like you who have suffered through those rough curl days. Believe me; it's tough to find reliable Holy Grail contenders!

That's why I'm recommending a NaturallyCurly community favorite to you today! As I Am hair products are well known as the miracle workers in wavy, curly, and coily girls' Holy Grails. There are several reasons for that. In this CVS Pharmacy sponsored post, you'll find out how your dry curls need the As I Am Coil Defining Jelly and its sister products in your life.

Keep reading to learn why As I Am gives you glorious, healthy curls!

Reason 1 - Softens dried out strands

If you've ever tried a gel that's left your curls flakey and dried out, you need As I Am Curl Defining Jelly. The reason is in the product's ingredients. Formulated with aloe vera, which is rich in emollients, this jelly forms a lightweight seal of the hair shaft to lock in hydration for premium moisture retention. This emollient-primed formulation is what makes hair soft and dry, dull curls a thing of the past.

Reason 2 - Keeps curls thoroughly hydrated

We've heard it a million times over: curly and textured hair needs hydration. Aren't you lucky that the chemists at As I Am know this? They understand our frustration! That's why their Curl Defining Jelly contains humectants that help keep hair hydrated throughout the day. This means that you won't have to worry about your curls drying out or concocting your own midday refresher spray to bring to work. You'll have shining, bouncing, enviable curls for hours and hours!

Reason 3 - Undeniable curl definition

As a Type 4 coily, I'm wildly skeptical of products that promise significant curl definition. Upon using the As I Am Coil Defining Jelly, I became an instant believer in its ability to get my coils in shape! This jelly will help your curls POP with definition and unbelievable shine. I've gotten so many compliments on my wash and go because this jelly has turned my shrinkage-prone coils into shiny, bouncy springs! I'm truly amazed by this jelly and am certain that you will be, too.

In order for this amazing jelly to give you the best curls of your life, keep in mind that you'll need to start off with a strong base. That's where the following bonus tips comes in handy.

Styling bonus & video: Use the jelly in partnership with the As I Am Twist Defining Cream for super cute and super soft twist outs.

Subscribe to Ebony's Curly TV for more cool styles (don't you just loooove her hair)!

Curly Hair Maintenance BONUS TIP:

No matter what style you want to achieve, you'll need to start with a clean scalp so grab As I Am Coconut CoWash Cleansing Conditioner. This cowash has been a favorite in our NaturallyCurly community for over three years and is still a top choice among our Editors. You'll need to follow up with a rinse-out and leave-in conditioner. I recommend using the As I Am Detangling Conditioner, which contains cetyl alcohol that provides major slip for easy finger detangling and rinsing. Post-detangling, apply As I Am Leave-In Conditioner to your curls which also has slip-worthy properties in it that make the hair super soft and frizz free.

Want more As I Am in your life?

I'm so happy to share this testimonial and styling tips with you, but there's much more to As I Am than its family of products. In my next article, I'm highlighting one of As I Am's most valuable women, Director of Education Alana Snowden. Alana will share her achievements at As I Am and tips for how to best use the products we've all been eagerly putting in our Holy Grail collections!

This sponsored article is a part of NaturallyCurly and CVS Pharmacy's Who Run the World? Curls! series for Women’s History Month 2017! 

All month long, we are featuring beauty industry trailblazers and their product innovations that are changing the natural and textured hair category. Stay tuned!

Subscribe to the NaturallyCurly newsletter today to get more product testimonials, reviews, videos, and to hear from more women paving the way for entrepreneurs in the natural hair care industry!

As ever, stay curly!