Although well known for  their appreciation of beauty, there is still more to know about Brazilian hair care. Y ou may be familiar with Brazilian keratin treatments, but that is merely one  treatment of the country's beauty practices. There are many more nuggets of goodness that Brazilian  women can share with us like NOVEX, a hair product company manufactured by Embelleze Rio Brazilian 
Secrets. Although I have used many of their products, I recently took a dive into their Bamboo Sprout  Collection. Bamboo is known by Brazilians for its fatty acid and high protein content, great for adding moisture and strength to the hair. Take a peek!

Read more: Why Women are Using Dominican Products

Novex representative Jennifer Garcia touts: "Our hair products are for all hair types and originally manufactured in Brazil. The formulas are made from natural ingredients like argan oil, olive oil and bamboo sprout. One of our lines uses keratin to strengthen and moisturize the hair."

Bamboo Sprout Shampoo

  1. Aqua
  2. Sodium laureth sulfate- this is derived from coconut oil and used an effective cleansing agent.
  3. Cocamidopropyl betaine- a conditioning agent of fatty acids derived from coconut oil
  4. Lauramide DEA- conditioning agent of fatty acids
  5. PEG 14M- moisture attracting humectant
  6. Cetyl alcohol- emulsifying agent and nourishing emollient from an organic alcohol of animal or plant origin

Bamboo Sprout Conditioner

  1. Aqua
  2. Cetearyl alcohol- fatty alcohol used as an emollient, emulsifier, and thickener
  3. Petrolatum-  hair conditioning agent derived from petroleum
  4. ZEA mays starch- viscosity agent from corn oil
  5. Cetrimonium chloride- emulsifying agent
  6. Hydroxyethyl urea- moisture attracting humectant

Extra Deep Hair Care Cream

  1. Aqua
  2. Cetearyl alcohol- fatty alcohol used as an emollient, emulsifier, and thickener
  3. Petrolatum- hair conditioning agent derived from petroleum
  4. Zea mays starch- viscosity agent from corn oil
  5. Cetrimonium chloride- emulsifying agent
  6. Hydroxyethyl urea -moisture attracting humectant

Amazon reviews

  • Shiloh: “I wash my hair twice a week, and use this along with the brotu de bamboo shampoo. I’ve never found any product that's able to keep my very dry, thick, long hair moisturized and soft. My hair is also extremely prone to knots, and this is the best product I’ve ever used in terms of keeping my hair from tangling. Brazil truly has the monopoly on beauty products. Nothing in the United States compares! Highly recommended."
  • Denise Snipes: “Love Embelleze Novex Bamboo Sprout Hair care. I alternate it with Novex Recovering Mix. My hair looks great. Less breakage, soft, manageable, and moisturized. Love it!!”
  • Coralcandy: "The product came in perfect condition from the seller. This conditioner is definitely my favorite deep conditioner! It's super moisturizing and provides enough slip to comb through my tightly curly hair very easily."

About the Company

Novex of Embelleze Rio is not just another basic international hair product company.  Established on March 8th, 1969, the International Women's Day in Rio De Janiero, Embelleze is a strong symbol of women's empowerment in its country. Celebrating beauty and confidence is their work as the leader in the South American hair industry.

Novex is not going anywhere and word on the street is that they are launching a new line for CURLY hair called “My Curls!”  Stay tuned for more on curls from the beautiful land of Brazil.

Have used any Novex products?