"The visibility on these commercials and billboards matter as much as having elected a first black President. The next generation can only get inspired and reach for the stars themselves if they believe they can do it too. For that reason, diversity in ad campaigns is, in my opinion, much more important than you might think." -Deddeh Howard
The unchanged lens of fashion and luxury brands is being challenged.
As we move forward into the new year and beyond, it is important for women to connect with and laud each other. This form of self-care through connecting with others is imperative.
Because Representation Matters
Think about it for a moment: Who do you envision when you think about "fashion models?"
Lack of representation forces women of color to place themselves into shoes that will never, ever fit.
Who Run It?
Black Mirror: The Campaign That's Challenging Beauty Standards
In the case of fashion model and blogger Deddeh Howard, her skin color played a huge role in the constant rejection of her body. Howard was told on a regular basis that even though her "look" was nice or beautiful or what-have-you, there were "enough" black women on the agency’s or photographer’s roster to help clients execute their campaigns.
Howard and her partner Raffael Dickreuter created the Black Mirror campaign, a photographic challenge to the beauty industry.
This campaign is important for all of us to recognize, applaud, and share with others because fashion dictates trends that will inevitably saturate the natural hair care space, as with all other branches of the beauty industry.
Naturally You, Always
With Deddeh Howard's remarkable images of fashion icons, seasoned and reimagined, I hope that you can see a part of yourself in them with a bit more ease. The height of self-care is envisioning the goodness and reveling in the beauty of ourselves. It's a truth that we're not often encouraged to explore. We need to change that.
The Black Mirror campaign is a gift that Howard has bestowed upon all of us and it will impact the lives of young people of color around the world.
Update What You Digest
Deddeh Howard is a remarkable person and invaluable to the beauty industry on the whole. Connect with her on Instagram today to stay inspired by her powerful insights and motivational musings.