Cult beauty brand, Nubian Heritage, has launched three new collections of hair care with natural and certified organic ingredients. Where can you go to get your hands on the collections? You can conveniently find them at Walgreens and select Target and CVS stores. You may have seen Nubian Heritage’s colorful bath and body care collections, including its famous African Black Soap, on the shelves of Whole Foods, Wegmans and Vitamin Shoppe.

A company with a unique beginning, Nubian Heritage’s story is a humble one, with two partners making natural soaps and lotions using recipes carried down from founder and CEO Richelieu Dennis’ family. Dennis and partner Nyema Tubman sold their wares all over New York City as street vendors. Nubian Heritage’s popularity boomed, and its beloved bar soaps and other creations made their way into stores across the country.

Dennis, a pioneer of utilizing exotic, certified organic and fair trade ingredients from around the world, knew his next calling was to create a range of salon-quality, natural hair products. His mission was to create hair care that went beyond the cleansing, styling, texture and maintenance needs, to therapeutically address core issues caused by prolonged use of products made with harsh chemicals, excessive heat styling and harsh environmental conditions. These issues include scalp irritation, breakage, hair loss, brittleness, dryness and buildup. He continued the company’s 20 year tradition of using globally-sourced raw materials, cultural healing regimens and traditional refining processes in his treatment, maintenance and styling products.

These three new Nubian Heritage Hair Care collections include:

Indian Hemp & Tamanu Oil

With Bamboo, Monoi & Garlic Extract Hair Care

  • Grow & Strengthen Treatment Masque ($14.99; 12 oz.”>
  • Styling Custard ($14.99; 8 oz.”>
  • Edge Taming Taffy ($11.99; 6 oz.”>
  • Hair & Scalp Serum ($11.99;  4oz.”>

This collection helps to strengthen hair and promote growth, while minimizing breakage and shedding. The products contain high percentages of hemp, which calms scalp irritation and Tamanu Oil from Madagascar, with natural antiseptic, moisturizing and reparative benefits. Bamboo is added to strengthen hair, based on Chinese beauty rituals, while Garlic Extract is included for encouraging growth, as used by naturopaths in the Mediterranean. Finally, naturally fragrant Monoi Oil, a beauty secret from Tahiti, intensely hydrates hair, preventing breakage.

Read More: How to Moisturize Coily Hair

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