Does Keratin Damage Curly Hair?

This is what keratin treatments do to curls.

May 15, 2022

Goodbye Shrinkage, Hello Stretched Curly Hair: How to Elongate Your Curls

Shrinkage be gone.

May 15, 2022

Have You Tried This Giveaway: Curl Co Keratin Emulsion

We tried it, and we LOVED it. You will, too!

May 15, 2022

Do You Need Amino Acids or a Keratin Treatment?

Wondering what the difference is?

May 15, 2022

What's the Difference Between a Dominican Blowout and a Keratin Treatment

Learn the difference between the Brazilian blowout, Dominican blowout, and Brazilian Keratin Treatment.

May 15, 2022

Keratin Gets a Bad Rap, But Does It Really Deserve It?

Here are various ways keratin is being supplied to the public so you can make an informed decision on using it in your tresses.

May 15, 2022

Why Eggs & Mayonnaise DON'T Work

You’ve probably heard of this treatment, but here’s why it WON’T work.

May 15, 2022

Taren Guy Reviews Motions Straight Finish | Video

Can you safely style your natural hair straight? And the big question: do your curls bounce back? Taren Guy shares her answers.

May 15, 2022

I Did a Brazilian Blowout!

WIth all the buzz about keratin treatments, I decided to test out a Brazilian Blowout for myself.

May 15, 2022

New Keratin Smoothing Treatment Products

As keratin smoothing treatments have evolved, so have consumer need and demand for aftercare products.

May 15, 2022

Brazilian Blowout Settlement Reached

Brazilian Blowout forced to be honest with salons about the risk of their products.

May 15, 2022

Keratin Treatment Goes Formaldehyde-Free

A new generation of formaldehyde-free hair straighteners are taking the curly world by storm.

May 15, 2022

FDA to Brazilian Blowout: Stop Misleading Consumers

Government threatens to seize products if company doesn’t comply

May 15, 2022

Keratin Treatments: Pros & Cons

When it comes to straightening your hair, do the pros outweigh the cons?

May 15, 2022

Is the Brazilian Blowout Over?

A quick review of the controversy surrounding the Brazilian Blowout.

May 15, 2022

Restore Your Strands With a Keratin Treatment

Use a weekly keratin mask to strengthen hair and minimize damage.

May 15, 2022

Move Over Mickey: Premiere Orlando is Coming to Town!

Stay tuned for the freshest coverage from the world’s largest professional beauty show!

May 15, 2022

Nexxus Pro-Mend: A Miracle for Split Ends?

Is Nexxus’ new Pro-Mend treatment just a common—and controversial—system in disguise?

May 15, 2022

Hair is Art at Bronner Brothers Show

Bronner Brothers hair show draws tens of thousands of people to see what’s possible with hair

May 15, 2022

Keratin Treatments: A Dangerous Price for Beauty

Find out why some stylists are saying no to Brazilian Keratin Treatments

May 15, 2022