This is what keratin treatments do to curls.
May 15, 2022
Shrinkage be gone.
May 15, 2022
We tried it, and we LOVED it. You will, too!
May 15, 2022
Learn the difference between the Brazilian blowout, Dominican blowout, and Brazilian Keratin Treatment.
May 15, 2022
Here are various ways keratin is being supplied to the public so you can make an informed decision on using it in your tresses.
May 15, 2022
You’ve probably heard of this treatment, but here’s why it WON’T work.
May 15, 2022
Can you safely style your natural hair straight? And the big question: do your curls bounce back? Taren Guy shares her answers.
May 15, 2022
WIth all the buzz about keratin treatments, I decided to test out a Brazilian Blowout for myself.
May 15, 2022
As keratin smoothing treatments have evolved, so have consumer need and demand for aftercare products.
May 15, 2022
Brazilian Blowout forced to be honest with salons about the risk of their products.
May 15, 2022
A new generation of formaldehyde-free hair straighteners are taking the curly world by storm.
May 15, 2022
Government threatens to seize products if company doesn’t comply
May 15, 2022
When it comes to straightening your hair, do the pros outweigh the cons?
May 15, 2022
A quick review of the controversy surrounding the Brazilian Blowout.
May 15, 2022
Use a weekly keratin mask to strengthen hair and minimize damage.
May 15, 2022
Stay tuned for the freshest coverage from the world’s largest professional beauty show!
May 15, 2022
Is Nexxus’ new Pro-Mend treatment just a common—and controversial—system in disguise?
May 15, 2022
Bronner Brothers hair show draws tens of thousands of people to see what’s possible with hair
May 15, 2022
Find out why some stylists are saying no to Brazilian Keratin Treatments
May 15, 2022