Sherrel Sampson Shares Her Innovative Approach to Scalp Care for Natural Hair

Scalp care is the foundation of healthy hair. For those of us that experience a dry itchy scalp, we know the struggle all too well of finding a calming cure that actually provides long-lasting relief and soothes our scalp without the harsh ingredients. Sherrel Sampson, the founder and CEO of Canviiy, recognized a significant void in the hair care industry when it came to scalp care after she experienced a persistent itchy scalp and couldn’t find an adequate solution, so she was inspired to formulate an innovative botanical-based scalp care brand called, Canviiy. 

Read more to learn about the revolutionary products she created to help you achieve your healthy hair goals. 

Share the inspiration of Canviiy and what makes these products unique. . .

I recognized a significant void in the hair care industry when I experienced a persistent itchy scalp and couldn’t find an adequate solution. I researched many anti-itch products and brands to find that many were based in harsh ingredients and contained petroleum and mineral oil that clog the scalp. After trying several products that provided very little relief, I was inspired to formulate botanical-based scalp care products that calm scalp itch.

Canviiy is unique because we are inspired by innovative plant science. Canviiy’s revolutionary products are comprised of a proprietary organic complex infused with botanical minerals, amino acids and antioxidants to revitalize, repair & nourish scalp & skin irritations. Customers have seen results that last 3-5 days post use. 

What was the process like creating the formulas? What were your non-negotiable ingredients to avoid?

Our team is methodical in our innovation processes to ensure that we are delivering products with superior efficacy. We take our time to analyze ingredient synthesis that will yield the best product performance. For instance, many companies use zinc pyrithione as an active ingredient to clear flakes, however, we took an innovative approach to clear flakes and product buildup by developing a premium lactic acid complex to gently exfoliate dead skin cells while maintaining scalp and hair moisture. Product efficacy is a core value of our company which propels the uniqueness of our solution suite. To achieve long-lasting healthier results, all Canviiy products are free of alcohol, parabens, sulfates, phthalates, artificial fragrance and color.

Sherrel Sampson Shares Her Innovative Approach to Scalp Care for Natural Hair

What are the key ingredients in Canviiy and why did you select those specific ingredients?

The ScalpBliss™ Collection offers a long-lasting, concentrated itch-calming serum, infused with powerful, natural botanicals including aloe vera, lavender, witch hazel, manuka honey, jojoba and peppermint oil to give your scalp a blissful itch-free feeling. Equally innovative are the Collection’s custom-designed applicators which deliver the ScalpBliss™ serum with unparalleled precision to specifically reach targeted areas of the scalp. We selected those specific ingredients, as we wanted product infusions with restoring nutrients, ultra-cooling properties and aromatherapy calming benefits. The entire collection includes the Canviiy ScalpBliss Sea Mineral & Organic Herb Restorative Growth Serum, Canviiy ScalpBliss Scalp Purifying Foam Treatment ,the Canviiy Nourish + Calm Natural Cleansing Bar and the Canviiy ScalpBliss Itch-Calming Organic-Based Serum.

What misconceptions would you like to highlight regarding caring for natural hair and scalp care?

More than a misconception, there is misunderstanding on why scalp irritation occurs when wearing protective styles and after applying hair color treatments. Case in point, protective styles can overwhelm the scalp due to lack of air circulation, which causes heat to get trapped and induces an itchy scalp. On the other hand, hair dyes contain paraphenylenediamine and ammonia ingredients which are commonly known to cause scalp irritation. Therefore, caring for your scalp must be a delicate balance of selecting the best products to maintain optimal scalp hygiene and recognizing potential irritants.

What are your top tips for healthy hair growth?

  1. When in need of follicle growth, scalp stimulation is key to rejuvenate blood flow and absorption of key nutrients.
  2. Thinning hair more often than not may be linked to iron deficiency. Try eating plenty of dark vegetables to increase hair follicle strength.

What has been a memorable moment for you and the creation of Canviiy?

One of our proudest brand achievements is our thriving partnership with Moffitt Cancer Center. Moffitt has been nationally ranked by U.S. News since 1999 and of the 902 hospitals overall evaluated for cancer care in the United States, Moffitt’s ranking places it in the top 1 percent. Moffitt was actively seeking natural and organic solutions that deliver results without the use of harsh chemicals and toxins. Moffitt has been able to validate insights such as our product effectiveness against scalp irritation and the longevity of which the relief lasts. LaWanda Courtney, Director of Volunteer Services of Moffitt Cancer Center said “At Moffitt, we are closely attuned to the needs of our patients and one of those needs are to provide organic, hair and scalp care products. Therefore, we are incredibly proud to partner with Canviiy, as their natural-based solutions have proven to be effective across our patient population. We are excited about this partnership!” Next, they have allowed us to mirror externally the strength that these fabulous women display internally daily. Scalp Health is important to us and while we have been a trailblazer in the space since 2014 we are glad to see it will be one of the big trends in hair care today.

Want to learn more about Canviiy? Check out their products on SHOPNC.

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