Beyond the Shea is NaturallyCurly’s Instagram community created for black girls by black girls. When not talking about SheaMoisture’s low key product releases, we’re cackling at memes, trying to translate Kanye rants, and gawking over our honorary cousins Teyonah Parris and Ava DuVernay. We’re lovers of AAVE (African-American Vernacular English), petty clapbacks, and glistening melanin. Expect to see custom and shared content celebrating all things #blackgirlmagic. It is time to bring our offline conversations online to encourage you to laugh and flourish one post at a time. Check out our content and don’t be shy. Hit follow and say hi!

Follow Pam and Tati Adventures

Hey y'all! It's Pam and Tati! We taking over the gram for the 99 and the 2000! #pamandtati

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Enjoy petty memes

But why is this true tho? Why is this us??? #SOTU #MJB

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Celebrate our achievements

See more at BeyondtheShea and introduce yourself using the hashtag #beyondtheshea.