Devacurl introduces new MirrorCurls, the newest addition to the curly product line. MirrorCurls is Let’s the first, silicone-free, water-soluble, botanically infused, 99 percent naturally derived shine serum. It delivers moisture, maximum curl reflection and shine that is good for all curl types.

Paul Mitchell Fast Form

John Paul Mitchell Systems has launched two new styling products in the Express Style category: Hot Off The Press™ and Fast Form™. Hot Off The Press™ is designed to protect fragile strands from the wear and tear of heat styling. The innovative formula, which contains rice hull extract, shields locks from humidity and damage. Fast Form™ combines the conditioning of a cream with the hold of a gel to tame texture, create detail and style those locks in minutes. It contains shea butter, evening primrose, avocado and jojoba oils to create slip and leave locks shiny and manageable. Like all products in the Express Style line, they help the hair dry faster.


AG Hair Cosmetics is launching fastFWD, a revolutionary new dry shampoo that uses rice starch in an aerosolized form to freshen the hair. The product, developed at the request of consumer demand, provides a convenient alternative to washing the hair.


Redken introduced two new products to its Straight Collection. Sheer Straight 06 is a lightweight straightening gel for fine hairand Power Tame 16 balm is for coarse hair. Both products contain new Straight-Out Complex with strengthening protein, moisturizing olive and coconut oils and caitionic conditioning agents to defend the hair from humidity and provide lasting frizz control.

Moisture Sleek Hair Care collection

Avon Techniques introduces the new Moisture Sleek Hair Care collection. The shampoo, conditioner and Smoothing Cream hydrates and smoothes dry, unruly hair, seals in moisture and helps prevent frizz for up to 24 hours.

Shine On

From Wella System Professional comes Shine On, a smooth silicone fluid that glides easily onto the hair to create a platinum shine and a smooth finish.

Smooth Infusion Glossing Straightener

Aveda introduces new Smooth Infusion Glossing Straightener. An exclusive blend of plant-derived cellulose, wheat, organic aloe, maize and guar bean and atural cellulose provide long-lasting hold to maintain a straight style all day.

Hydrolized wheat protein protects the cuticle from heat damage caused by hot styling tools.

Klorane pomegranate products

Klorane offers a reformulated line of pomegranate products that gently cleanses and conditions hair while enhancing and protecting its color. Grown in Morocco, hand-picked and naturally dried in the sun, the Punica granatum L. fruit is selected by Klorane because it is rich in tannins. This active ingredient binds color in the keratin to give long-lasting power and intensity in color-treated hair. The line includes a shampoo, a conditioner and a leave in-conditioner.

Nice Balance Calming Milk

From Goldwell’s Trendline natural styling collection comes Nice Balance Calming Milk, an alcohol-free moisturizing hair milk that provides gently style support and smooth control.

Silk Masque for Coarse Hair

From the new CHI Nourish Intense line comes Silk Masque for Coarse Hair. It contains new Hydrasilk complex, which delivers deep, intensive nourishment and replenishes dry and damaged hair with essential ingredients that moisturize and reconstruct the hair.

Macadamia Natural Oil

Macadamia Natural Oil introduces Deep Repair Masque, a revitalizing hair reconstructor for dry, damaged hair. It contains a combination of macadamia oil and argan oil along with tea tree oil, chamomile oil, aloe and algae extracts, to rejuvenate and rebuild the hair, leaving the hair deeply nourished for improved elasticity and shine with long-lasting conditioning benefits.

No. 11 Universal Grip Glue

Davines has expanded its Wizards collection with No. 11 Universal Grip Glue, gel created to offer a glue-like texture. The fibrous texture – made of latest generation resins and a certified organic vegetal raw material extracted biotechnologically from wheat – guarantees styling flexibility.


Alfaparf has introduced the new Style For You collection, including X’RebeL Optimal Smooth Control. X’RebeL delivers control and incomparable smoothing, hydrating, and straightening for all finishing techniques, plus extra heat protection when used with flat irons. This light spray also provides 24-hour humidity defense.

John Frieda

John Frieda introduces several new Sheer Blonde formulas. Sheer Blonde Go Blonder Lightening Shampoo and Conditioner to gradually lighten your blonde for a year-round sun-kissed look with no harsh chemicals. New Sheer Blonde® Color Renew Tone-Restoring Shampoo and Conditioner helps rid hair of brassiness and yellowing to give you brighter, salon-fresh blonde. And new Sheer Blonde® Highlight Activating formulas with exclusive Highlight Optimizers bring out a range of gorgeous highlights and tones.


Ulta has introduced its own private-label line, including Ultimate Styling Defining Curl Enhancer. Infused with a unique blend of vitamins and plant extracts this cream gel to define, separate, add texture and smooth curls.


From Blow, the New York blow dry bar, comes Wave Maker light twisting lotion. It creates long lasting “soft touch” waves and twirls without a “crunchy” after-feel.

Hush Time-out Treatment

Profound Beauty introduces new Hush Time-out Treatment, a time-released, leave-in treatment containing micro-encapsulated ingredients that continually penetrate the hair fiber over an extended period of time. The exclusive Hydrophobic Complex™ mimics your hairs natural F-Layer, a barrier that lies on top of the cuticle, maintaining the hair’s moisture balance in order to prevent frizz. It instantly detangles and absorbs into the hair without weighing it down.


SP, Inc., the creator of Enjoy Hair Care, has unveiled a new line of hair care products named HBL (Health, Beauty, Life”>. All 12 HBL products are pH balanced and are formulated without the use of harsh sulfates and are free from parabens, MEAs, DEAs and TEAs. The line consists of Volume Shampoo, Volume Conditioner, Hydrating Shampoo, Hydrating Conditioner, Leave-in Conditioner, Hair Masque, Revitalizing Treatment, Spray Mousse, Straight and Style, Texture and Styling Cream, Thermal Styling Spray, and Shine and Seal.

Shield and Shine

Skin by Monica Olsen introduces new Shield and Shine, a hair-care product designed to protect the hair from bleaching, heat, cold, perms, chlorine and other intrusive treatments such as coloring, keeping the hair healthy, clean and safe. Monica Olsen created the line of organically and environmentally pure products when she was unable to find products that met her high standards.

Sulfate-Free Luxury Shampoo and Conditioner

From Enjoy Hair Products comes Sulfate-Free Luxury Shampoo and Conditioner. The shampoo gently cleanses, moisturizes and smoothes the hair while relieving stressed out hair and scalp.The conditioner smoothes, moisturizes and softens the hair.

Heatsmart Serum

Thermafuse introduces Heatsmart Serum.This lightweight, dry oil serum contains Pure HeatSmart Complex for maximum heat protection and instant hydration.

Curlkarma Energizing products

Brocato has expanded its Curlkarma line with a new Energizing Shampoo and Energizing Treatment. They contain Curlkarma’s proprietary Curlscience creates coil memory. The protein and moisture balance of Curlkarma controls humidity.

Keratin Complex Infusion

Keratin Complex Smoothing Therapy by Coppola introduces Keratin Complex Infusion, a unique formulation with advanced infusion technology. This high Ph replenisher automatically opens the cuticle and enters to infuse keratin proteins and emollients into the hair. Its deep penetrating action repairs and revitalizes hair during blow drying or ironing and closes the cuticle to entrap nourishment. Infusion protects against the damaging effects of environmental pollutants and works as an anti-oxidant to repair damaged hair.

Perfect Polish Dry Serum

From Kim Vo comes Perfect Polish Dry Serum. It contains ingredients such as blue lotus, meadow foam, Chinese cabbage and tung oil to preserve color, add gloss and tame flyaways and frizz while speeding drying time.

Express Rx Kit

Phyto introduces new Express Rx kits, h with a smaller-packaged, two-week supply of products. The Color Guard Rx kit includes Phytocitrus restructuring shampoo and mask for after-color care, while the Ultra Nourishing Starter Kit includes Phytonectar ultra nourishing shampoo and Phytokarite ultra nourishing mask.

Diamond Shine

Zotos International introduces its new Diamond Shine, a new hair care system that contains actual diamond micro-particles. Consisting of shampoos, conditioners, glazes and gloss drops, Diamond Shine protects, strengthens and repairs dull, damaged hair leaving it soft, shiny and luminous.

honey.COMB highlights

From Matrix comes new honey.COMB highlights – three new salon color placement techniques that intermix golden highlights and rich lowlights to create a sweet, sun-kissed treat. Honey Dipped offers shimmering caramel blonde with a sun-drenched feel; Honey Blossom offers a subtle burst of sweet honey hues and Honey Comb offers accents that give you the choice to create a buzz or be subtle.

Vegan Hydrating Shampoo and Conditioner

White Sands has launched new Vegan Hydrating Shampoo and Conditioner, a 100 percent vegan and sulfate-free cleansing duo to moisturize while protecting color. The shampoo cleanses and maintains moisture, while the conditioner is enriched with essential moisture to reverse the unwanted effects of extremely coarse, dry, and unruly hair.

Keune Hair Extension Care

Keune Haircosmetics introduces Keune Hair Extension Care for hair extensions. Hair extensions are ideal for creating color effects, to increase body and volume, altering texture and lengthening hair, but they are delicate and need extra care. The line includes shampoo, conditioner and a leave-in spray.

Gretchen Heber

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