In 2019, the term “representation” holds a new meaning, and while the word may seem as if it’s become commonplace, it remains relevant in the beauty industry. Latinx brands have long made their presence known in beauty, from skin care and makeup, to hair care—and more specifically curly hair care. Some of our favorite brands like Rizos Curls and Honey Baby Naturals bring us curly hair care lines dedicated to curls, coils, and waves, while staying true to their latin roots.

In celebration of Hispanic Heritage month this year, let us put you on to some new products to show support to Latinx owned businesses. Ahead are 10 moisturizing, Latinx-owned curly products— and just in time for your new fall routine.

1. Honey Baby Naturals Honey Glaze Hair Balm, $10.99

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Combating shedding and breakage recently? Honey Baby Naturals’ Hair Balm is packed with avocado and moringa oil to protect and moisturize your hair. After styling, follow up with this melt-in-your-hand balm for a shiny finish.

2. Rizos Curls Curl Defining Cream, $21.99

Definition and hold are here to stay with this styler. Enjoy every bit of moisture and volume with none of the crunch or frizz.

3. Mielle Organics Moisturizing Avocado Hair Milk, $15.99

A perfect reprieve for dryness and coily textures, this moisturizer is filled with organic moisturizing oils like avocado, jojoba, and aloe vera. Use the hair milk to hydrate your hair daily, or as a refresher—you won’t regret it. It was rated Best of the Best in 2019 by NaturallyCurly and is one of my all time favs.

4. Beleza Natural’s Curl Sculpting Styling Cream, $22.90

Maintain curls that look and feel healthy with this well-rounded styling cream. The cream’s formula contains glycerin, which moisturizes and makes combing easier while clumping curls with a gel-like effect. Made with all textures in mind.

5. Emergencia Split Ends and Moisturizing Coconut Leave In Conditioner, $5.99

Your new best friend for on-the-go leave-in action. Detangle, prevent split ends, and keep frizz at bay with this tropical-smelling spray.

6. Honey Baby Naturals Honey Shea Butter Hair Smoothie, $13.99

Count on shea butter to replenish your hair even when it’s at its worst. The added biotin works to promote thicker, stronger hair. Plus, the name alone makes it sound like a must-have item for your stash. Feel free to use this smoothie on wet or dry hair.

7. Dominican Magic Nourishing Conditioner, $17.99

Dominican Magic’s line is geared towards processed and colored hair and all hair types. For those transitioning from thirsty, processed or color-treated hair and are in need of hair a strengthening conditioner, this may be the perfect pick-up.

8. Mielle Organics Babassu Oil & Mint Deep Conditioner, $14.99

You can never really give your hair too much TLC. Mielle Organics’ deep conditioner is packed with natural oils, including Babassu, which comes from an Amazonian fruit. Restore your hair both your hair’s moisture and protein with this color-safe formula.

9. Rizos Curls Deep Conditioner, $19.99

Three key ingredients in the Rizos’ Curls Deep Conditioner—olive, sunflower, and coconut oil—are merged together to nourish the scalp, reduce buildup, and of course prevent damage and split ends.

10. Botanika Beauty’s Revitalizer, $11.99

True to its name, The Revitalizer is that heavy-duty product you go to for emergency curl repair. It’s a deep conditioning mask meant to restore and strengthen damaged hair with the benefits of garlic, avocado, and mango butter, regardless of hair texture.

Do you happen to use some Latinx-owned products? Take a minute and list some of your favs in the comments below.