We say it all the time over here at NaturallyCurly, but the textured hair community is gaining steam and respect and garnering attention from major hair care brands that are hopping on board the healthy hair products boat and sailing away with us!

Don’t believe it? Well, just check out L’Oreal Paris’ newest addition to their “Ever” line: EverCrème, a sulfate-free moisture system.

Yep, that’s right! L’Oreal Paris is releasing a sulfate-free, moisturizing hair care system that will battle your dry hair thus decrease frizz, increase shine and show off more defined waves, curls and coils.

Here’s the deal, curlies, this sulfate-free moisture system will give your dry hair a triple action hydration thanks to a blend of botanical oils that treat and smooth hair’s surface while wrapping, reinforcing and conditioning. Of course, no conditioning system is complete without a conditioning cleanser, and L’Oreal Paris hasn’t slacked in stepping up their game.

In addition to releasing their sulfate-free conditioners, L’Oreal Paris is also pushing out a new low-shampoo Cleansing Conditioner that is low lathering and acts as a shampoo and deep conditioner in one, so you can section, comb and detangle before ever stepping out of the shower!

Even better for you fine haired curlies out there, the EverCrème Collection is free of heavy waxes that can coat hair and weigh it down. Instead, the collection boasts a long list of botanical oils that enrich the line including camellina, apricot and grapeseed oils.

Wrapping up the entire line, EverCrème also includes a sulfate-free deep nourishing masque, sulfate-free nourishing shampoo and conditioner, sulfate-free nourishing leave-in spray and sulfate-free intense nourishing shampoo and conditioner. L’Oreal Paris products also include all vegan ingredients too!

So if you are interested in trying out a major brand’s first sulfate-free and low-shampoo hair care collection, then GET ON IT!

L’Oreal Paris is getting on your level, so let’s get on theirs. 

Tasha Swearingen

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