Each year the NaturallyCurly Editors gather to test, review and debate on the best curly, coily and wavy hair products on the market in order to take out the guesswork for you. We've tried over 200 products. Our drawers can barely close, our cabinets are overflowing, but our scalps are refreshed and curls are poppin. Find out who our favorite curly and coily hair products were for this years Editors Choice Awards.
For the NaturallyCurly Editor’s Choice Awards selection process, we considered the following criteria when making our selections:
Product efficacy: Does the product work for my hair type?
Miracle claims: Does the product packaging deliver false hope or stay true to its claims?
Added bonus: Does the product exceed my hair goal expectations by providing unlisted benefits?
Innovation: Does the product contain ingredients that I have not used before? Is the product new to the curly community?
Industry expertise: Are ingredients suggested for use by hair care experts?
If you're on the search for products that will work for your curl pattern, check out our 2018 Editors' Choice award winners - and what we loved about them.
From the best conditioner to the most amazing scalp treatment, find out what products made the cut and what you should add to your curly girl cabinet.
Pre-Poo: The Mane Choice Heavenly Halo Herbal Hair Tonic & Soy Milk Deep Hydration Pre-Poo
This herbal hair tonic and soy milk deep hydration pre-poo melts away tangles softens and minimizes moisture loss. Gentle enough for daily use and potent enough to drastically improve your tresses.
Shampoo: Camille Rose Sweet Ginger Cleansing Rinse
This cleanser is a unique blend of asian ginger, nourishing essential oils, and castor seeds specially infused for moisture retention and slip. Your hair will be transformed in to soft, silky, and bouncy strands.
Clarifying Shampoo: Bounce Curl Pomegranate & Pumpkin Enzyme Clarifying Shampoo
Are you on the hunt for a shampoo that will cleanse your hair and scalp, without stripping the moisture? This Pomegranate & Pumpkin Enzyme Gentle Clarifying Shampoo thoroughly cleanses curls & balances moisture while adding volume.
Dry Shampoo: Amika Perk Up Dry Shampoo
Here's your secret weapon to maintaining your volume for day 4 hair. Apply before bed to beat greasiness to the punch and extend that coveted “just left the salon” look for days.
Cleansing Conditioner: Innersense Hydrating Cream Conditioner
A luxurious hydrating conditioner for dry thirsty hair. Maximize moisture with this emollient-rich, luxurious conditioner. Certified organic monoi oil and aloe strengthen the hair follicle, smooth cuticles and control frizz while orange flower oil delivers beautiful shine.
Daily Conditioner: The Mane Choice Heavenly Halo Herbal Hair Tonic & Soy Milk Deep Hydration Softening Milk
This herbal hair tonic and soy milk deep hydration softening milk boosts hydration, softens, and improves manageability. Gentle enough for daily use and potent enough to drastically improve your curls. Add this softening milk to your healthy hair regimen and notice your hair become softer, hydrated, and healthier.
Leave-In Conditioner: SheaMoisture 100% Virgin Oil Leave-in
This multi-purpose leave-in is the ultimate curl refresher, detangler and heat protectant. It's sure to leave hair wrapped in a light coastal coconut breeze.
Deep Conditioner: Carmella Marie Deep Conditioner with Honey Hibiscus
This pink smoothie is whipped to perfection and looks good enough to taste. It will naturally soften, hydrate and restore your hair.
Scalp Treatment: Briogeo Scalp Revival Charcoal + Tea Tree Oil Scalp Treatment
Are you experiencing a dry, flaky itchy scalp? This scalp treatment has cooling blends of peppermint and spearmint oils that reduces scalp itchiness, buildup and dryness. Add a few drops to your scalp after a wash or in between to soothe irritation.
Hair Oil: Verb Ghost Dry Oil
Hair Mask: Innersense Hydrating Hair Mask
This gentle moringa oil infused formula instantly absorbs into the hair to eliminate tangles, rehydrates curls and repairs ends.
Styling Cream: Mielle Pomegranate & Honey Twisting Soufflé
This cream will give you the most amazing twist out of your dreams! The Pomegranate & Honey ingredients are combined with essential oils as the perfect combination for your curls and will give you the ultimate definition.
Styling Gel: Aunt Jackies Curls & Coils Don't Shrink Flaxseed Elongating Curling Gel
This is the secret to combatting shrinkage. Super lightweight, moisturizing, and nourishing oil blends gives hair bounce, shine and definition- without the crunch.
Cream Gel: Marc Anthony Define & Defrizz Curl Cocktail
The define & defrizz curl cocktail makes styling easier than ever by combining curl essentials in one convenient tube so you can dispense the perfect amount of each product every time you style.
Find the full list of Editors' Choice Award winners here.