Photo by Sam Edwards -- Getty Images
Living in London as a curly in 2018 is amazing! Everywhere you go, you are bound to see girls (and guys) rocking their natural hair with pride! Head to central London and the hipster areas like Shoreditch and Camden, and you’ll spot all types of colors and crazy cuts.
However, it wasn’t always like this. Rewind four or five years back in time, and there were considerably fewer curlies confident enough to embrace and wear their hair out and curly. Along with this, we didn't have great access to products or tools aimed at us and finding a curly hair specialist was simply impossible.
The rise of the natural hair community in the United States — including bloggers and social media — has influenced a hair care revolution in the UK. Brands, stylists, and stores have had to catch up. Now it is much easier to live in London with curly hair, and below I will list 10 curly hair products you can buy in London online or in store.
1. Boucleme Curl Cream
This amazing UK natural hair care line is one of my favourites for styling wash and go’s! The curl cream is my go-to for creating curl definition and always gives me amazing results while leaving my hair soft and moisturized.
The products are available in retail stores in London and also online. If you are in the London area, you can pick up the curly hair friendly products in Space NK stores and the health superstore Planet Organic (Look out for when they have special offers on!). You can find Planet Organic stores in the below areas,
- South London: Wandsworth
- West London: Westbourne Grove
- Central London: Tottenham Court Road
- North London: Islington & Muswell Hill
To grab the Boucleme products online, you can find them here:
2. SheaMoisture Jamaican Black Castor Oil Leave In
One of the most popular brands in the natural hair community was finally made easily accessible in London (and the UK) back in 2015. You can now pick up your favorite products from the below SheaMoisture lines in your local Boots and Superdrug stores.
- Coconut & Hibiscus Collection
- Jamaican Black Castor Oil Collection
- Superfruit Complex Collection
- Raw Shea Butter Collection
- Fruit Fusion Collection
- Shea Cupuacu Collection
- Argan Oil & Almond Milk Collection
- 100% Virgin Coconut Oil Collection
Also you can find some of the other collections like the Red Palm Oil & Cocoa Butter products in your larger local Afro Hair and Beauty high street stores. Some I would recommend are:
- PAK Cosmetics in Finsbury Park, London
- Beauty World in Brixton, London
- Catwalk, in Tooting, London
Or online at Beauty By Zara.
3. Bounce Curl Light Creme Gel
I bet you didn’t think you would be able to get your hands on this! Bounce Curl took the internet by storm via Instagram with amazing posts from curly girls with their results after using the Bounce Curl GEL. It originally was only available via the Bounce Curl website in the United States, which had a large shipping cost for us in the UK.
Now you can grab these products from:
- Naturalistic Products (Online store)
- ACE Hair & Beauty in Brixton, London
4. DevaCurl Supercream
Again like Bounce Curl, to get a hold of this brand you were going to have to dip low into your pockets for shipping costs to the UK. Now we are lucky enough to be able to pick the line up from Naturalistic Products.
Even some of the larger Afro Hair & Beauty retail stores sell the products, but I have found that they can be much more expensive there. Also look out for the products if you ever visit a Deva Curl specialist for a cut in the UK they may be selling some too.
5. Flora And Curl Jasmine Oasis Hydrating Hair Mist
I am a recent fan of this product line! It includes the hair mist which is great for refreshing curls and a staple for a lot of curly bloggers. I received the line in a UK curly hair care subscription box ‘Curlee Box’ but you can also get yours from trusted UK online retailers like,
6. Noughty Hair Care To The Rescue Moisture Boost Shampoo
Noughty! Another curly hair friendly brand made for US and easily accessible for us. I am a huge fan of the moisture boost shampoo as it does exactly what it says on the packaging! So moisturising and I can even detangle my curls with it!
You can pick up these amazing moisturising and VEGAN products from your local Superdrug store (Usually in the stores with larger haircare sections) available all across London.
7. Maui Moisture Revive & Hydrate Shea Butter Hair Mask
Again another curly hair friendly brand you can find in your local Boots and Superdrug. For us in the UK this is huge as our mainstream stores a few years ago had no choices whatsoever for natural or curly hair.
Maui Moisture has amazing reviews on their Curl Smoothie and Hair Masks. Look out for when they are on offer in store (they usually do buy 1 get 1 half price deals).
8. Mielle Organics Moisturising Avocado Hair Milk
Mielle Organics is a natural brand I was referred too early on in my natural hair journey. Back then I only found it available via Amazon but it then arrived in the local afro hair and beauty stores.
I recommend getting your hands on the Avocado Hair Milk which you can also pick up online at Beauty By Zara.
9. OGX Renewing Moroccan Argan Oil Conditioner
OGX is a favourite of many curlies due to its affordable price, great slip and how surprisingly moisturising it is. OGX is the most accessible brand available to curlies in person as you can pick this up all over the UK in stores like Tesco, Asda, Superdrug and Boots (pretty much anywhere that sells hair products.).
Popular lines from the brand are the Coconut Milk and Brazillian Keratin Smooth products.
10. CURLS Blissful Lengths Liquid Hair Growth Vitamin
I get asked the most out of all the above, where to find the CURLS liquid vitamins! Which are high in demand but again purchasing from the US comes with high shipping costs. Luckily trusted online retailers now sell them but we haven’t yet gotten them in our local retail stores.
You can get the vitamins via the following websites:
You’ll never have to worry about curly hair care in London again thanks to the above sources! Curlies across the globe do not fret, your hair will be able to survive and flourish here in London so no need to overpack on hair care products!
Have you found any other great curly hair product finds in London? Please share in the comments section below.