A beauty regimen is an excellent place to start dabbling in natural products, as the average individual slathers, lathers, rubs and sprays up to 10 different skin care products on his or her body every day. This means that the average woman is exposing her skin to up to 130 chemicals in her daily beauty routine. As a result, women absorb up to five pounds of chemicals a year. One solution is natural products. But what should a consumer look for when going to buy natural products?

The founder of SpaRitual, Shel Pink, recently addressed the “Women in Green” forum about the importance of becoming a conscious consumer, detailing what to look for and what to avoid in buying personal care products.

  • In order to find products that are truly organic (at least 70 percent), study labels for products that are Certified Organic or USDA Organic.
  • Look for products made with certified organic ingredients.  While these products may not be 70 percent organic overall, they contain organic ingredients. Other certifications to look for include products labeled as vegan and products that are not tested on animals, signified by the leaping bunny symbol.
  • Check the ingredient list for each product, paying special attention to the ingredients near the top of the list, as they compose the majority of the formula.  Common ingredients to avoid include parabens, sodium lauryl sulfate and other preservatives.
  • In becoming a conscious consumer, the most important step is for people to educate themselves to develop their own knowledge base. Surf the internet, ask around, and keep yourself up to date with all the organic products available to you.