Curly hair is captivating.


Blonde ambition -- Unsplash, Bernard Osei

That’s why we’re thrilled to show its stunning power at this year’s Texture on the Runway in the heart of New York City!

As we ramp up for Fashion Week and get into the groove of all things curly and coily on the runway, we’ve partnered with your favorite curly hair brands for the ultimate pre-runway giveaway. Today, you have the chance to win every product in the Cantu Shea Butter for Natural Hair collection!

New to Shea butter - the amazing all-in-one natural hair softener, hydrator, and miracle worker? No problem! Learn from the experts! In her ingredients-focused article for, Stephanie Bird heralds the nourishing properties and seemingly endless uses of shea butter. In Shea Butter for Hair Healing Magic, she writes:

“The emollient, (softening) quality of shea butter makes it useful for hair and body care, as it is easily and quickly absorbed when applied topically.”


Soft, fluffy curls can be yours -- Unsplash, Kyle Loftus

Since it’s so easy to use and because it’s great for your hair, you’ll want to introduce every item from the Cantu Shea Butter for Natural Hair collection to your thirsty curls and coils. Why aren’t you entering to win, right now? Come on! You have to enter!

Cantu Shea Butter for Natural Hair collection

Here’s what you can win from Cantu Shea Butter for Natural Hair collection:

IN-ARTICLE-144926 2017 Influencer-VIP-Gift-Card AS-(1)

The Cantu Shea Butter giveaway closes on August 6, 2018 at midnight.

How to Enter the Giveaway:

Use the Runway Moves: Texture on the Runway 2018 Giveaway email entry form below for a chance to WIN the entire Cantu Shea Butter Collection!

Thanks for entering the giveaway, which is open to U.S. residents only, as per our Terms and Conditions.


Good luck, curl friends! -- Unsplash, Nat Group Salon

This Texture on the Runway giveaway is sponsored by Cantu Beauty.

As ever, stay curly!