Do you believe in magic? Hair legend Chuck Amos does. And I kind of do too now, having witnessed him perform a series of unbelievable hair tricks at the 2016 Texture on the Runway show.

When I first encountered Amos working at the Creme of Nature station, he had a cherry red wide tooth comb wedged into his locs, which were neatly gathered in a top knot. Model Taiwo Anjorin sat in the chair before him with half of her fierce fro styled in what appeared to be a double-strand twist out. But, as Amos quickly revealed, the upcoming runway rehearsal left little time to actually twist all of Taiwo’s hair, set it and then undo each twist.


To save on time, he would stretch out thick sections of hair and swiftly wrap them around a thin barrel curling iron—an ingenious sleight of hand that no one would even think to guess. That’s how authentic this faux twist out looked!

As for the products used to style this stunning ‘do, Amos opted for Creme of Nature’s Butterlicious Curls. Taiwo’s thicker, coilly hair texture called for a product with oils, butters and gels to hold the curl, he explained.

"It has a lot of that butter feeling, and nutrients and slippage, which is nice,” said Amos. "When you take your hair out of the twists, it doesn’t have a sticky feel. It’s not tacky and it’s not crusty.”


Additional Creme of Nature products from the Argan Oil Morocco line were also on deck, including Pudding Perfection, Twirling Custard, Perfect Edges and 100% Pure Argan Oil.

Textured hair comes in many shapes, sizes and feels much like the fabric and designs of this collection
Designer David De La Cruz

When showtime eventually came around, Taiwo and the four other gorgeous Creme of Nature models were all outfitted with a head full of huge, voluminous curls in all shapes and colors. The hair styling was directly inspired by design stylist David De La Cruz's “Lady in Red” capsule, a collection of 70’s and 80’s-inspired looks that showcased authentic, elevated street style.

"Using tweed in a sporty, less traditional way, and creating an abstract camouflage print in delicate silk chiffon, I wanted to show the many sides of a woman,” De La Cruz told Naturally Curly. He also noted how textured hair brought his theme to life.

"Textured hair comes in many shapes, sizes and feels much like the fabric and designs of this collection,” De La Cruz said.

Ultimately, the crowd went wild for the bold marriage of bright red looks and larger-than-life hair.   Little did they know that a supernatural stylist was in their midst.

“That’s the magic of being a session artist,” said Amos.

Come up to the party LIKE... . #textureontherunway #nyfw Photo cred: @thenerdynewyorker #delacruzofficial #cremeofnature

A photo posted by Miss Britney Watkins (@bwatuwant) on

Written by Patrice Peck of Fussy.