Armed with an arsenal of super hydrating products and a team of pro-texture stylists, Design Essentials arrived at this year’s Texture on the Runway event with one mission in mind: to declare war on dryness.
"Since dryness is a huge concern with this audience, we will show women how to Declare War on Dryness, not their hair,” said Design Essentials stylist ambassador Marco Vogt. "Making peace with your texture is our ultimate goal.”
Hours before their models took to the stage, Vogt and his fellow Design Essentials stylists crafted several vibrant military-inspired looks, making sure that each style had its fair share of movement. The diverse line-up featured everything from an edgy braided up-do to a head of glossy curls, and even metallic purple tresses. As Vogt noted, the key to creating such fierce fighter looks was adding “loads of texture."
Not only had the talented Design Essentials stylists successfully demonstrated the endless possibilities of high-fashion textured hair, but they also used curl-friendly products like the Design Essentials Almond & Avocado Moisturizing & Detangling Shampoo and the matching Detangling Leave-In Conditioner.
"The almond and avocado complex really hydrates and gives the hair the protein that it really needs,” said Vogt.
Other curl-friendly products included in the pre-show line-up were the Coconut & Monoi Coconut Water Curl Refresher, the Honey CurlForming Custard, the Coconut & Monoi Intense Shine Oil Mist and the Honey & Shea Edge Tamer.
In addition to ensuring major hydration for each and every strand, the stylists also wielded a wide variety of tools. But there was one tool in particular that caught our attention. Both Vogt and other Design Essential stylists were spotted using crimping irons to pump up the volume and construct intricate updos. Fun fact: crimped hair makes for a very sturdy foundation when it comes to pinning everything up.
“We had the 90’s, when everyone’s hair was sleek and flat and down. It’s time to do new things or things that came before this 90's sleek chic look,” said Vogt about the importance of texture the runway. "We have to do more movement, more locks, more curls, more texture overall. And that’s what it’s all about."
Covering the excitement backstage at Texture on the Runway, surrounded by curly, coily and wavy models and stylists who are educated and passionate about working with texture and not against it, it is easy to forget that the rest of the fashion and beauty industry still has yet to catch up with us. “There is still very little representation of curly women on the fashion runways, so this is the perfect time to celebrate the beauty in all that is curly at Texture on the Runway 2016” says Anika Robertson, Design Essentials Natural Marketing Coordinator. “We are hoping to continue to showcase the beauty in the diversity of women with naturally curly hair, and to showcase that there is more than one kind of curly or one kind of natural. Whether you are wavy, curly, coily, loc'ed or a combination of the three, we want to inspire women to wear their naturally curly hair with pride.”