A letter we sent to a Time magazine reporter


Dear Mr. Cloud,

Thank you for your well-written, well-balanced gem of a story on the largely ignored Oregon marriage situation.

I must, however, take issue with a tiny adjective you likely gave little or no thought to in writing your piece. “Frizzy” is in no way an acceptable synonym for “curly,” and from what I can tell from the photo of Ms. Thorpe, her hair is certainly curly, but not frizzy. (In fact, I’d be willing to bet she spent considerable time and multiple dollops of multiple products to make her hair look its frizz-free best before meeting with you and the photographer.) Frizz is a much-dreaded state of hair — both curly and straight — that curlyheads spend considerable amount of time, effort, angst and money to avoid. As any curlyhead — and we are more than 50% of the world’s population — will tell you, “frizzy” is a pejorative term, an insult, a bit of rudeness — not to mention inaccuracy — not appropriate for the aforementioned story.

I’m guessing you’re rolling your eyes about now, but, nonetheless, I am hopeful that you will consider my words and perhaps even go so far as to share the sentiment with your copy desk.

Thanks for your time and consideration.

Gretchen Heber

CEO, NaturallyCurly.com, Inc.