Our NaturallyCurly community tries hundreds of products a year (for some of our Product Junkies, they achieve that on their own!).
Your thorough and thoughtful reviews help thousands of curlies make smart purchase decisions in their search for their Holy Grail products. We know wearing your hair naturally curly is a learning process of what works, what doesn't, which ingredients are good or bad and how to use properly use them. It's a big undertaking! So if you don't have time to comb through the tens of thousands of product reviews we have on hand, we totally get you.
These are the most popular, thoroughly tested, loved, and reviewed products in NaturallyCurly’s 15 years, and here is what our curly community (you!) has to say about them.
15 Most Popular Products
I'm more in love with my hair than I ever have been before. Kinky Curly makes my hair incredibly soft and fluffy yet somehow still manages to hold and define my curls. My curls are defined, clumpy, soft, and touchable. I see absolutely no reason to try any other product. I am completely sold on Kinky Curly. - amberlaine, Type 3b
Simply amazing. Detangling with this is like a hot knife going through butter. Incredible slip and moisture throughout the day. I also use this as a rinse out conditioner on the top part of my hair because I don't like synthetic products on my scalp. Works wonders. Every curly should give this a try. - JessiiLeighh, Type 3a
This just might be my HG product. As a wavy 2a/b with fine and porous hair, I wasn't sure what to expect, but the results are amazing and unlike any other product that I've tried .The resulting waves are soft and natural with loose definition. Zero crunch, zero 'wet look'. Totally touchable tousled waves. I was surprised by how little I need in my long hair. THANK YOU! - Swordfern, Type 2a
I wish I could give this 10 stars! I have never in my life been so happy with a hair product as I am with Curl Keeper and I have definitely found my holy grail. It gives me really nice definition, softness, and bounce with no frizz. I am so in love with this miracle product, and to me it's worth every penny. - bellachix, Type 2c
I LOVE this product! It provides great slip for my hair. By the way my hair is VERY THICK with tiny coils. At first the smell was over powering but I got use to its orange cream pop scent. I've started to finger detangle more with this product. The DevaCare One Condition provides great hydration and makes my coily curls pop! - CoilyCece, Type 4b
OMG y'all go get some of this product!! Like right now! Lol but this conditioner works great on my 3b/3c hair. It's lightweight and moisturizing on my chronically dry hair and it smells nice too. I love it for wash n' go's and braid outs, all I do is use some coconut oil and shea butter underneath the Cantu and I'm set. Try It! - carmel_queen, Type 3c
Why did I wait so long to try this? Re:coil has a pleasant, discreet scent, a creamy texture, and it really does tame frizz, define curl, and maintain non-crunchy softness. Re:coil is rocking it for me. - MirCurls, Type 3b
I absolutely LOVE this product. I'm almost done with the transitioning stage, and this co-wash really feels good for my hair. My hair becomes soft, and it smells really good. I don't have any problems with tangling or knots, either. - CheiBay, Type 4a
I live in India and have had a tough time finding a conditioner that works for my hair. This is simply amazing. I can see the difference in my locks and I don't even apply styling gel now. My hair is moisturized and soft- and more than anything, extremely hydrated! - KATZGONS, Type 2c
This stuff is the bees knees...I am a product junkie and have tried several products that say they will moisturize my cottony hair but don't. This product is AMAZING AS A CO-WASH!! I would recommend to 4C's who start off with this mix in a little oil, finger comb and rinse out! - sarahs71985, Type 4c
All I could say is "Oh wow!" as I combed my hair with this conditioner. You only need a small amount and the slip is amazing. I think I found my HG! - Juanitans, Type 3c
Well I am certainly impressed. I overdid it on a protein treatment and it did a really good job in restoring my moisture back the first time I used it. It goes on so smoothly and really infuses moisture to your hair leaving your hair soft and kinda silky. Soft curls are in full effect. Love it! - SweetHoneyDip, Type 4a
Where has this stuff been all my life? Seriously. Where? It cleaned my 2bish curls without stripping, smells freekin' wonderful, is protein free annnnnnd didn't make my hair squeak. Love Love Love it. More pleassssse. - Hookilau Type 2b
Love this stuff! It is moisturizing, adds some shine to my hair, has great slip, and smells good. I can't ask for anything more, other than a bigger bottle. After trying many conditioners I have finally found one that does for my hair what it claims to do. Love It! - Marsheilah, Type 4b
I am absolutely SMITTEN with this stuff! I love everything about! The smell, how it lathers a little, how clean it makes my scalp feel, yet ends don't feel stripped. I will be buying this again and again. Just try it!!!! - chloe92us, Type 2c