I'm a stylist at K CO Design in Baltimore, and we now carry the Coppolla Keratin Treatment. The results have been amazing. It's an EXCELLENT service for anyone with curly, frizzy, or just plain unruly hair. While it is NOT a hair straightener, your curl WILL soften, and it WILL return. I have a client who I usually have to book off a full hour to blowdry her hair smooth. When she came back 3 days later for her complimentary blowdry, it took me 12 minutes with just a paddle brush and NO styling product in her hair. Other clients who have curly hair have learned to love their curl again, and the hair is touchable because it's not loaded up with silicone products meant to keep from getting frizzy.