Yeah I bet it's the cream. I had to scrunch out some of the water in my hair before applying it so I get a lot of crunch. I got quite a lot of crunch today, I was scared my hair was going to not scrunch out ok. It did great though.
I used a heavier leave in one time with it, no crunch at all that time. I love soft hair but it doesn't stand up to humidity very well.
It's overcast and 90% humidity or so today and it's holding up well without being greasy.

Good luck playing with it
Low porosity, medium texture.

If it smells good put it in your hair, if it tastes good spit it out!