I stopped a Publix in Middle Nowhere Alabama and I noticed the price for a 16 oz bottle of Dr. Bronner's peppermint Castille soap was $4.99. Odd so it was so cheap and odd the other versions were $8.43. I asked the clerk to check and the peppermint rang up $8.43. They told me they had to honor what was marked so I expected to to charge me $4.99 but the lady said the store policy is if something is mispriced then it's free.
Yes, it's real. No, you can't touch it.