This morning I applied product, clipped up my hair, put my makeup on, removed the clips and diffused. I would say its a pretty major improvement, and does not leave me a slave to letting my hair air dry, which takes about 3 hours in the winter. So, I have shortened that time. In addition, my hair looks more full, and falls forward nicely. The only problem is when I do that, diffuse upside down for volume, my hair parts in the back, and I get what Nora Efron called an "Aruba", looks like a bald spot but is not. But, the clips went back in for a little re-touching and now it is fine. Its amazing how we keep refining our routines!