Tell your friend congrats on opening a store. It's big step :-)

I see three big things right away....

Take pictures on less busy background (White, she can just use white or light grey posterboard)

Tags - She's not using all of her tags. It will be hard for people to find her. For example, with the hello Kitty hat, I would use

hello kitty
cat hat
teen hat
child hat
Girls hello kitty
ear flap animal hat
hello kitty hat
dress up
fun hat

Description - is it kid size, adult size? How many other colors does she offer? What size it? what color is it? What material? How long does it take? It is made to order?

0-6 months
6-12 months
12 months- 3 years
3 years to preteen
Adult female
Adult male

Here is her competition on the Hello Kitty Hat. I think there are some great ideas here

hello kitty hat on Etsy, a global handmade and vintage marketplace.
Originally Posted by scrills
thanks scrills i'm passing all that info on to her!!!