I dont agree with this at all, sorry. Its an issue of cultural conditioning. Curls are historically considered lush and lovely; women were curling their hair as far back as into the 19th century. It has really only been since the 1960's, with role models like Cher, that straight hair started becoming au courant. I am not speaking against straight hair; but I dont think it is correct to say that we all want straight hair, because curls have always been treasured.