The souffle is indeed a gel. It held for about 4-5 days! But, I gotta say it did leave my hair just a tad crunchy the first day. The rest of the days I just spritzed, and used a little of the shea moisture curl milk and was set. BUT! today, I tried the icequeen method. I don't know if you've heard of it, but what I did was co-washed as usual, then applied my conditioner, flipped my hair upside down, scrunched a lot, kept my hair upside down while rinsing, applying my leave in, then the souffle, then plopped immediately for 20 minutes. The results were fab! For some reason my waves ended up super defined, SOFT and just lovely. I don't know how well it's going to hold for the next few days though. I'm dying to try the shea moisture smoothie and the DevaCurl products.